Skip to main content

Watch how Blackmagic cameras were used to capture Peugeot’s POV commercial

PEUGEOT MOTION & EMOTION 体感試乗キャンペーンムービー メイキング映像
To celebrate Peugeot’s new point-of-view commercial, camera manufacturer Blackmagic Design has shared a behind-the-scenes look at how the ad came to life with the help of Assemblage K.K., a Japan-based production company.
3-peugeot-commercial
Image used with permission by copyright holder

The creation of the commercial was done with the help of Blackmagic Micro Cinema and URSA Mini 4.6K EF cameras. As shown in the BTS video, many of these cameras were attached to the actor’s head using a custom-made helmet rig, a feat made easier due to the incredibly small size of the Blackmagic Micro Cinema camera.

4-peugeot-commercial
Image used with permission by copyright holder

Unsurprisingly, getting the composition of the video correct while using a helmet cam was far from easy. “When test shooting, the DoP and I tried shooting with the helmet on. It was very difficult to check what we are shooting. It is almost impossible to do framing and monitor check while driving,” said Alexandre Bartholo, the founder of Assemblage K.K. “So, I gave some responsibility to the actor. I checked the monitor and told the actor where and how much he should turn his head. Focusing and other technical controls were done remotely.”

The video was shot using RAW 3:1 and backed up on an external recorder using ProRes. As for the non-POV shots, the Assemblage K.K. team used the URSA Mini 4.6K, which offers more detail and extra leniency in post-production.

5-peugeot-commercial
Image used with permission by copyright holder

Speaking of post-production, editing was done in DaVinci Resolve Studio, where ProRes Proxy files were edited and eventually synced up with the RAW files for finalized color grading.

Below is the final version of the commercial in its entirety:

PEUGEOT MOTION & EMOTION 体感試乗キャンペーン

It’s easy to take commercials for granted, especially when they’re nothing more than an interruption to our favorite shows. But the reality is there is a lot of work that goes into each of them. From clever DIY helmet rigs to the dozens of extras, the technology and time that goes into each commercial is far from simple, and the resulting production value is often quite high.

Editors' Recommendations

Gannon Burgett
Fujifilm’s successor to the wildly popular X100V has just landed
fujifilm unveils x100v successor x100vi

FUJIFILM X100VI Promotional Video/ FUJIFILM

Fujifilm has finally unveiled the successor to its super-popular X100V camera.

Read more
How to download Instagram photos for free
Instagram app running on the Samsung Galaxy Z Flip 5.

Instagram is amazing, and many of us use it as a record of our lives — uploading the best bits of our trips, adventures, and notable moments. But sometimes you can lose the original files of those moments, leaving the Instagram copy as the only available one . While you may be happy to leave it up there, it's a lot more convenient to have another version of it downloaded onto your phone or computer. While downloading directly from Instagram can be tricky, there are ways around it. Here are a few easy ways to download Instagram photos.

Read more
Astronaut captures stunning images of a snowy Grand Canyon
A snow-covered Grand Canyon seen from space.

In the final days of his six-month stint aboard the International Space Station (ISS), Danish astronaut Andreas Mogensen took some time out of his science work to snap some striking photos of a snow-covered Grand Canyon.

The images were captured from the station in recent days as it orbited Earth at an altitude of around 250 miles.

Read more