Introduced today, the app’s new Magic Money feature uses artificial intelligence to give both photos and videos a cash-like effect. The digital filter is the latest addition to PicsArt’s Magic Effects, compatible with still shots on Android and iOS versions of PicsArt. The effect can also be applied to video using the separate Magic Video app, currently only available on iOS. Videos are limited to six seconds on the platform.
PicsArt says that the filter was inspired by Con Brio, a funk and neo soul band from San Francisco, and their song, Money. So, to introduce the effect, the app company applied the filter to segments of the group’s related music video and remixed it with the Magic Money included.
“Whether it’s a photo taken on your phone, a GIF, or a music video, with PicsArt and Magic Video you can transform anything into art,” the company said in a blog post. “We’re excited to continue working with our creative partners like Con Brio to create awesome fan experiences and to harness high-tech to turn any form of self-expression into something new, strange, and beautiful.”
PicsArt is a photo editor that combines collages, filters, and drawing to expand the possibilities for turning mobile snapshots into artwork. The app has over 300 million downloads in 20 different languages.
PicsArts’ latest addition is the Magic Videos app, a clip editor that applies artistic effects to short videos using artificial intelligence software to apply the look to each frame.
Both PicsArt and Magic Video are free downloads, with in-app purchases offered to unlock extra effects.