Skip to main content

Got color? Polaroid Originals launches duochrome instant film

polaroid originals duochrome film launches
Polaroid Originals
After bringing back their iconic film camera, Polaroid is playing with color. On Friday, November 3, Polaroid Originals launched duochrome instant film.

Like black and white film, duochrome uses two main tones — but mixes one color with black instead. The result is an image with a bright pop of color and creative flair. The look is similar to shooting with a flash gel, but gets slightly different results and also doesn’t require that flash. Polaroid’s duotone film packs also trade the iconic white-framed border for a black frame.

Polaroid Originals is now offering duochrome film in pink and blue in the 600 format, which is compatible with the new OneStep 2 camera as well as older Polaroid 600 instant film cameras. The film sells for $20 for a pack of eight exposures.

“Each pack creates photos with bold contrasts, capturing the light and dark in every scene – perfect for creative flares and moments of passion,” Polaroid Originals wrote in an email to followers. “Not only that, they feature a new matte black frame for some added artistry.”

Polaroid announced the new brand Polaroid Originals back in September after The Impossible Project, a company refurbishing old cameras and making film for those classic cameras, became a major shareholder and also purchased the last Polaroid film factory. The Impossible Project now re-directs to the Polaroid Originals website. That announcement also came with the OneStep 2, a classically inspired instant film camera with a few modern perks, like charging through USB.

The Impossible Project itself launched duochrome instant film over the summer, with options for pink, black yellow, orange, and red, which sells for about $30 for a pack of eight exposures. The version from Polaroid Originals doesn’t have as many colors, but sells for about $10 less.

2017 marks the 80th anniversary of the first Polaroid instant camera, and it’s only fitting to see the company return to those instant roots. While smartphones are replacing point-and-shoots, film is seeing a resurgence as an artistic tool for getting those vintage looks, trading that Instagram filter for an actual vintage camera. Instant film cameras allow for that creativity without the dark room. Like Polaroid’s digital cameras with a built-in printer, instant film is also popular for the ability to actually have a physical photo to hold instantly.

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
DJI Mini Pro 4 leak appears to reveal the drone’s specs
A retail box apparently showing DJI's upcoming Mini Pro 4 drone.

DJI appears close to unveiling the Mini 4 Pro, the successor to the Mini 3 Pro that launched in May last year.

First, as a reminder, DJI’s smallest and lightest “Pro” drone tips the scales at just 249 grams, a carefully considered move as it’s just 1 gram below the drone weight category that involves having to register it with the authorities. Sure, that’s no great hardship for most folks, but the fewer hoops you have to jump through to get your bird in the sky, the better.

Read more
GoPro unveils its latest action camera, the Hero 12 Black
GoPro's Hero 12 Black action camera.

GoPro: Introducing HERO12 Black | Everything You Need to Know

GoPro is back with the latest iteration of its popular action camera. The new GoPro Hero 12 Black is the kind of solid piece of kit we’ve come to expect from a company that’s been in the game for years. That’s actually created a bit of a problem for GoPro, with many customers happy to hang onto their current model rather than upgrade. So it'll be hoping the latest version will be attractive enough to prompt a wave of purchases among current owners, while at the same time attracting a bunch of first-time buyers, too.

Read more
How to hide photos on your Android phone or tablet
Google Photos

While modern smartphones are quite secure as long as they remain locked with a passcode or biometrics like a fingerprint, by default those features only protect the front door. If someone picks up your phone while it's unlocked, there aren't typically any barriers that will keep them out of exploring everything from your contacts and emails to your photos.

This can be particularly challenging when it comes to photos, since those are the things we like to show off the most from our phones. We've likely all had those moments when we want to show a friend or co-worker a funny cat meme, so we hand over our phone and trust that they won't swipe right and see the photo of the hairy mole that we sent to our doctor that morning.

Read more