Previewing Polaroid Z2300, the compact instant digital camera

previewing the polaroid z2300 compact instant digital camera

It seems Polaroid isn’t quite ready to give up the instant camera market despite going fully digital. Unveiled at the CEA Line Show in New York City this week, the Polaroid Z2300 is the latest in the company’s instant cam lineup that captures photos with its 10 megapixels sensor and can instantly print a full color 2 x 3-inch mini Polaroids. The camera also has a 3-inch LCD display for both video and still picture taking, and comes in your choice of black or white body.

“Polaroid invented instant photography, and for the past 75 years the brand has been synonymous with instant gratification, ease-of-use and fun,” said Polaroid President Scott W. Hardy. “The Z2300 represents the next step in the evolution of that proud tradition and it was designed to fully integrate the classic Polaroid instant photography experience into today’s digital, social world.” 

When we sampled the Polaroid Z2300, off the bat we noticed the inability to auto-focus. This makes it quite difficult to take pictures from afar. However, there is a macro setting you can turn on by sliding the side button to help focus on closer objects. Users also have the ability to choose borders and frames for each picture, such as a big heart or a house. The options are a bit silly, and reminiscent of a 90s sticker photo booth.

Since the body itself needs to contain a printer inside, the Z2300 isn’t small by today’s point-and-shoot standards, but it is still pretty compact and portable. The camera uses Zink printing papers — which uses no ink and just heat to process the photos. Unlike traditional film instant photography, you won’t have to worry about loading the papers in a dark place as to not expose the film. Each print is water-resistant and can be peeled off to use as a sticker. Check out the print of our fellow Digital Trends writer Jeffrey Van Camp, which completed in approximately 45 seconds. While the color isn’t vivid, we believe Polaroid is going for the old school, vintage look — much of what the company was known for before Instagram took the digital version to a new level.

The Z2300 uses rechargeable lithium ion battery and records via an SD card. One full charge of the battery, however, will only print up to ten photos. The camera will be available beginning July 2 at the retail price of $160, with Zink papers starting at $15 for the 30-sheet pack and $25 for the 50-sheet pack. You can pre-order yours at the official Polaroid website. Of course, if you prefer a higher end version of the model, check out the Polaroid Z340 we saw back in April.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.

From 11K to just OK: The biggest photo gear announcements at CES 2019

From 11K cameras to 1 TB media cards, CES 2019 brought a peek at new gear for photographers and videographers. But what photography gear grabbed our attention the most? Here are the biggest photo gear announcements from CES 2019.

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…