Samsung goes to Hollywood, puts on sequel to DSLR-ditching campaign

samsung goes hollywood puts sequel dslr ditching campaign nx30 and 18 55mm 2
Since holding its first #DitchtheDSLR, held June 4 in New York City’s Times Square, Samsung is repeating it again on October 14, but on the West Coast at the Hollywood and Highland Center in Los Angeles. As with the New York event, DSLR users are welcome to “ditch” their cameras for one of Samsung’s NX30; Samsung will also be offering an NX Mini for trade in.

The marketing campaign is to promote Samsung’s lineup of compact system cameras (CSC), which are mirrorless interchangeable lens models. Besides the trade-in, consumers can try out the various models available, in a variety of shooting scenarios. For Samsung, the goal is to show off the capabilities of CSCs, that they are just as strong as DSLRs and offer more than what smartphones can.

In addition, the event will feature celebrity appearance – fitting, considering it is Hollywood. In support of Habitat for Humanity of Greater Los Angeles, Nick Cannon of America’s Got Talent and dancer Julianne Hough of Dancing with the Stars will join Samsung in an attempt to break a selfie Guinness World Record; once the record is broken, Samsung will donate $50,000 to the HFH. (Seriously, if we may opine, whether or not a record is broken, Samsung should just give the money instead of posing it as publicity stunt.)

Related: Samsung offers new NX30 to those who ditch their DSLR

Samsung enlists celebrities Nick Cannon (left) and Julianne Houghton (right) for its second #DitchtheDSLR campaign, held in Los Angeles.

As we mentioned before, consumers in the U.S. haven’t taken to mirrorless cameras as quickly as those in Asia and even Europe. Since Samsung only makes CSCs, marketing campaigns like this are one way companies are trying to boost awareness and sales.

“The enthusiasm from photography professionals and consumers for our #DitchtheDSLR campaign has proven that the market is crying out for change, and excited to have newer, lighter, and more connected cameras that reflect their lifestyles,” said Ron Gazzola, Samsung’s vice president for Marketing in the Digital Imaging division.

Samsung says supplies are limited, and when it says DSLRs, it means DSLRs – no other cameras are valid for trade, and they must be in working condition and include the kit lens and battery. Samsung tells us that cameras submitted are donated.

Product Review

Fewer pixels, better camera? The Nikon Z6 shows the beauty of restraint

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.

Amazon’s new trade-in and recycling programs gives your gizmos a ‘second chance’

Amazon is generating a new level of sustainability into its platform with Amazon Second Chance, a new portal that encourages consumers to trade in and recycle their old electronic devices.

Samsung patents show what Infinity-O display could look like on Galaxy S10

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.

Google rolls out Night Sight to Pixel 3 and 3 XL camera app

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.

Golf ball-sized Lume Cube Air is a pocketable LED for photos and video

Off-camera lighting for smartphones and GoPros just got even smaller. Meet the Lume Cube Air, a smaller portable LED light designed for photos and videos that weighs only about two ounces.

Edit portraits with A.I. and adjust focus in the new ON1 Photo RAW 2019 editor

ON1 Photo RAW 2019 now has a dedicated tab for portraits that automatically recognizes faces to help with retouching. The update also brings a new focus stacking tool, enhancements to layers, and improvements to local adjustments.

Taking shots in the dark with Night Sight, the Pixel’s newest photo feature

The Google Pixel range has always been the home of some of the mobile world's best phone cameras. That performance is now getting even better with the introduction of the low-light Night Sight mode.

Alpha Female: Sony awards five women grants to support artisan diversity

Women can face several challenges in launching a photography career -- Sony's latest initiative aims to help propel women in the industry forward. Sony recently announced the winners of the Alpha Female program.
Emerging Tech

The best drone photos from around the world

Most of today's drones come equipped with high-end cameras, which are quickly revolutionizing the world of aerial photography as we know it. Here are some of the best drone photos from around the world.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.

See the National Forests like never before in these awe-inspiring drone videos

What's the difference between a National Park and a National Forest? Drones. With no ban on drones in National Forests -- at least, not yet -- filmmakers have a way to capture the immensity of these locations with stunning results.
Product Review

With outstanding image quality, the ‘basic’ Sony A7 III excels in every way

Replacing the four-year-old A7 II as the new entry-level model in Sony's full-frame line, the A7 III is an impressively capable camera that gives more expensive models a run for their money.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.

Photography news: Best spot for fall photos, new firmware from Fuji and Nikon

Where's the best spot to take fall photos? Michigan, according to social media and a Nikon contest. The results and more in this week's photography news, including significant firmware updates for the Fujifilm X-T3, X-H1, and GFX 50S.