Watch Joseph Gordon-Levitt’s short film, made entirely in 4K with Samsung’s NX1


Updated on December 11, 2014: In a City, a short film directed by Joseph Gordon-Levitt and shot entirely in 4K Ultra HD with Samsung’s new NX1 camera, has just hit the Web (watch above). The film shows the perspectives of seven cities, focusing on the diversity. The community-based film was produced with the help of cinematographers, musicians, and lyricists, with crowd-sourced talent.

“Samsung’s NX1 is an awesome camera and it allowed us to create something really special with “In a City,” Gordon-Levitt said in a release. “The project was one of the most popular collaborations we’ve ever had on the site, with the whole hitRECord community excited to get behind it. We set out to make a film that speaks to a common experience, shared by millions of people, but set in some of the world’s most diverse cities. It was important to capture the unique texture and energy of each city. The NX1 allowed us to do that , and make something that we’re all very proud of.”

Check out the behind-the-scenes video below.. The following images from the film are high-resolution stills taken directly from the original 4K video. 

Original article: Samsung created some buzz during the Photokina show with the upcoming NX1, its new flagship pro/enthusiast mirrorless interchangeable lens camera. It’s chock-full of high-end guts designed to deliver great photo quality, but it’s also touted as a filmmaking camera. The NX1 not only shoots Full HD (1080p), but it can capture both Cinema 4K and 4K Ultra HD (UHD) – the latter being the 4K standard for home TVs. To pitch this feature, Samsung is launching a marketing campaign with actor/filmmaker Joseph Gordon-Levitt and his collaborative production company, HitRECord.

SAMSUNG-NX1_Joseph-Gordon-Levitt
Joseph Gordon-Levitt

As part of the campaign, Gordon-Levitt, who starred in Third Rock from the Sun and Inception, will direct a short film, In a City, which is “inspired by cities across the globe shot entirely on the NX1 for 4K UHD viewing,” Samsung says. The film will see Gordon-Levitt “take to the streets of cities across the world to explore the rhythm of daily life for the people who live there, capturing the experiences and interactions that give each city its unique character.” It doesn’t sound like an Oscar contender, but it should demonstrate the video quality of the camera.

Related: Samsung’s NX1 is a 4K-shooting beast that puts the mirrorless competition to shame

As a community-based production company, HitRECord will also tap crowd-sourced content from cinematographers, musicians, and lyricists for the campaign. Those interested can click here to find out more details.

“Cinematography is one of the most powerful aspects of filmmaking,” Gordon-Levitt says in a statement. “To visually express the mood of a scene or moment is as essential to storytelling as a script, a score, or an actor’s performance. When you’re creating art, it’s important to know that your tools will match your ambition, and that you can rely on the technology to enable, not limit your artistic vision.

“I’m looking forward to filming with Samsung NX1 and eager to work with the HitRECord community to create something truly special,” he adds.

The film will be released on December 11, 2014. Samsung will announce news about the project on its Facebook page, where the film will be shown.

Related: Samsung goes to Hollywood, puts on sequel to DSLR-ditching campaign

(This article was originally published on October 24, 2014.)

Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Movies & TV

In Avengers: Endgame, Marvel saved its best (and biggest) for last

Marvel Studios concludes its 22-film saga with Avengers: Endgame, the sequel to Avengers: Infinity War and the culmination of more than a decade of movies. It gives fans one of the franchise's most epic and emotional installments so far.
Gaming

Swing Thor’s Stormbreaker during the Fortnite-Avengers: Endgame crossover

Epic Games revealed a new crossover with Marvel and Disney's Avengers: Endgame film, showing off Captain America's shield. Players will also get to summon the powers of a god as well when they wield Thor's Stormbreaker.
Cars

Apple’s interest in self-driving cars reported to be revving up

A new report suggests that Apple is in talks with a number of suppliers to purchase lidar sensors, an essential tool for self-driving cars. The news is once again spiking rumors that Apple might be building vehicles.
Movies & TV

Clip from John Wick: Chapter 3 confirms the dog is totally fine

John Wick: Chapter 3 — Parabellum, the third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, hits theaters in May 2019. Here's everything we know about it so far.
Photography

Earn more likes on your photos with the best cameras for Instagram

Looking to snap better Instagrams? Instagram doesn't demand high-resolution files, but upgrading your camera can deliver better bokeh and low-light quality. Here our the best cameras for Instagram.
Photography

Capture life in every direction with the best 360 cameras

While 360 cameras are still a new technology, that doesn't mean there's not a few that are worth a look. Whether you want to shoot from the middle or just need a simple, affordable option, here are the best 360 cameras on the market.
Photography

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera isn't giving you the results you want, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone can touch.
Photography

These are the best action cameras money can buy, from GoPro to Garmin and more

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Photography

Wet or dry, these rugged waterproof cameras capture your every adventure

Rugged cameras are designed to withstand nature's elements. These waterproof, dustproof, and shockproof shooters can go wherever you take them, making them the perfect travel companions.
Photography

Free your digital memories, and frame them, with the best photo printers

Printed photos are experiencing a revival at the moment, but you don’t need to go to a special lab. Here’s our favorite options for making quality prints, from pocket-sized printers to wide-format photo printers capable of spitting out…
Photography

When you're ready to shoot seriously, these are the best DSLRs you can buy

For many photographers the DSLR is the go-to camera. With large selection of lenses, great low-light performance, and battery endurance, these DSLRs deliver terrific image quality for stills and videos.