Sigma impresses us twice with the fastest zoom lens that costs only $799

sigma_18-35_f1.8

If you want a zoom lens for your DSLR that’s also really fast, your options are typically limited to a range of highly expensive glass. So when Sigma introduced its 18-35mm f/1.8 DC HSM lens in April, it was a big deal because the lens is faster than anything similar from the competition. But today’s announcement takes the cake, as Sigma has finally revealed the price: $799.

To get a fast zoom lens from Canon or Nikon, you’ll probably spend more than a $1,000 for a new one at full retail. However, those lenses have a maximum aperture of f/2.8. Sigma’s new lens not only trumps them in speed but also in price, which makes the news a bit staggering.

The lens is designed for cameras with APS-C sensors, with a 35mm-equivalent field of view of 27-52.5mm. Sigma says the 18-35mm “incorporates a wide glass molded aspherical lens with Special Low Dispersion (SLD) glass to compensate for aberrations and curvature at the widest angle,” and that it’s ideal for a variety of photographs ranging from landscapes to portraitures. A nine-blade rounded diaphragm, coupled with the fast aperture, would deliver nice background blurring. The Hyper Sonic Motor “ensures smooth, fast, and accurate autofocusing.” The lens is compatible with Sigma’s USB Dock, which lets you calibrate it.

The lens goes on sale in July 2013, but only for Sigma and Canon mounts. Versions for Nikon, Sony, and Pentax are on their way.

Product Review

Fewer pixels, better camera? The Nikon Z6 shows the beauty of restraint

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Emerging Tech

DJI Mavic 2 Pro vs Mavic 2 Zoom: What’s the real difference?

DJI's Mavic 2 series drones are ready to fly -- but which one is right for you? The Mavic 2 Pro and Mavic 2 Zoom are nearly identical save for their cameras. Here's what you need to know about these powerful new UAVs.
Mobile

Google rolls out Night Sight to Pixel 3 and 3 XL camera app

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.
Photography

See the National Forests like never before in these awe-inspiring drone videos

What's the difference between a National Park and a National Forest? Drones. With no ban on drones in National Forests -- at least, not yet -- filmmakers have a way to capture the immensity of these locations with stunning results.
Product Review

With outstanding image quality, the ‘basic’ Sony A7 III excels in every way

Replacing the four-year-old A7 II as the new entry-level model in Sony's full-frame line, the A7 III is an impressively capable camera that gives more expensive models a run for their money.
Social Media

Addicted to Instagram? Its new ‘activity dashboard’ is here to help

Ever get that nagging feeling you're spending too much time on Instagram? Well, a new "activity dashboard" has a bunch of features designed to help you better control how you use the addictive photo-sharing app.
Photography

Photography news: Best spot for fall photos, new firmware from Fuji and Nikon

Where's the best spot to take fall photos? Michigan, according to social media and a Nikon contest. The results and more in this week's photography news, including significant firmware updates for the Fujifilm X-T3, X-H1, and GFX 50S.
Mobile

How to take great photos with the Pixel 3, the best camera phone around

You’ve scored yourself a new Google Pixel 3 or Pixel 3 XL, and you want to take advantage of that incredible camera. We’ve got everything you need to know right here about how to snap the best photos with your Pixel 3.
Product Review

Airselfie 2 may as well be a GoPro stapled to a drunk hummingbird

On paper, the Airselfie 2 is marketed as flying photographer that fits in your pocket and snaps selfies from the sky. Unfortunately it’s more like a HandiCam controlled by a swarm of intoxicated bumblebees
Product Review

DJI has always been the king of drones, and the new Mavics are almost perfect

After flying both the Mavic 2 Pro and Mavic 2 Zoom for over a week, we’re convinced that these are two of the best drones that DJI has ever made.
Emerging Tech

Awesome Tech You Can’t Buy Yet: A.I. selfie drones, ‘invisible’ wireless chargers

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!