Sony unveils the KW1, a camera shaped like a perfume bottle

sony unveils kw1 camera shaped like perfume bottle
Not too long ago, we reported about Sony’s new curved sensor that promises much improved image quality with smaller and less complex lens designs. Back then, the company said it was ready to put the new sensor into actual cameras soon, which is something that rarely happens so quickly when a new technology is announced.

Now Sony has officially unveiled the first product allegedly sporting the new sensor – and it’s a selfie camera that looks like a perfume bottle. No, we’re not kidding you. This apparently “lady friendly” selfie camera looks like a Sony Xperia S smartphone with the cap of an expensive perfume bottle glued onto its top. The perfume bottle cap does not seem to be removable, but rather to contain the lens which can apparently be rotated by 180 degrees.

The strange object bearing the designation KW1 was just announced in China, after being heavily leaked in the past couple of days. As for the specs, we know relatively little because the Chinese product page doesn’t reveal much. What we know is that the sensor boasts 19.2 megapixels, the screen is a 3.3″ OLED panel, the lens is a 21mm-equivalent f2.0 optic, and the camera sports WiFi and NFC and records Full HD video.

But what on Earth was Sony thinking when they designed this camera? Engadget reports that there’s a local trend in China of adorning one’s smartphone with a Chanel perfume bottle case. In addition to that, there seems to be a much greater demand for “lady friendly” tech products on Asian markets as compared to Europe or the USA.

Whether or not the device will make it to overseas remains to be seen. In China, the retail price of the KW1 is 5,199RMB, which is approximately $845 USD. We’re not entirely sure that that’s a reasonable sum to ask for a “gadget” like this – but then again, it’s currently the only digital camera shaped like a perfume bottle.

Product Review

Meet Z6, the breakout star in Nikon's new mirrorless lineup

The Nikon Z6 is the sibling to the new mirrorless Z7 -- but for some photographers, the cheaper Z6 may be the better option. Read where the $2,000 camera beats the $3,400 one (and where it doesn’t) in our Nikon Z6 review.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

Vivo Nex Dual Display Edition: Everything you need to know

The Vivo Nex Dual Edition is the gorgeous flagship we need to close out 2018. In addition to dual screens, the Nex Dual Edition has some other awesome features. Here's everything you need to know about the new Vivo Nex Dual Edition.
Mobile

The OnePlus 6T McLaren Edition comes with 10GB of RAM, and supercar style

OnePlus has partnered with McLaren F1, creating the OnePlus 6T McLaren Edition. With 10GB of RAM and all the usual top-level hardware, this new flagship killer comes with some new design touches.
Photography

Photographers can now customize the layout of Lightroom Classic controls

Tired of scrolling past Lightroom tools that you don't use? Adobe Lightroom Classic now allows users to reorganize the Develop panel. The update comes along with new sharing options in Lightroom CC, and updates to the mobile Lightroom app.
Social Media

Instagram could be making a special type of account for influencers

Instagram influencers fall somewhere between a business profile and a typical Instagram, so the company is working on developing a type of account just for creators. The new account type would give creators more access to analytical data.
Mobile

Leave the laptop at home, the iPad Pro is the travel buddy to take on vacay

The iPad Pro is a powerful tablet that's perfect for creatives and professionals. How does it fare when traveling with it as a laptop replacement? We took it on a two week trek in Japan to find out.
Cars

Best Products of 2018

Our reception desk has so many brown boxes stacked up, it looks like a loading dock. We’re on a first-name basis with the UPS guy. We get new dishwashers more frequently than most people get new shoes. What we’re trying to say is: We…
Photography

These are the best action cameras money can buy

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Photography

Canon holiday sale features the Rebel T6 2-lens kit for just $449

If you have a budding photographer in your life in need of a real camera, the Canon EOS Rebel T6 could make the perfect gift. Canon is currently offering the camera in a two-lens bundle for just $449 through December 29.
Emerging Tech

Light, speed: Lighting kit for DJI Mavic 2 lets you fly and film in the dark

Lume Cube, maker of small battery-powered LED lights for mobile photography, has announced a new lighting kit built specifically for the DJI Mavic 2 -- the first of its kind. Already our favorite drone, this makes the Mavic 2 even better.
Social Media

Instagram’s 2018 year in review shines a light on where our hearts are

What did Instagram users share the most in 2018? A lot of heart emojis, heart face filters, and heart GIFs. The platform recently shared the year's top trends, including hashtags like #fortnite and #metoo along with a few surprises.
Deals

Want a fun, affordable instant camera? The Fujifilm Instax Mini 7S is just $49

Instant cameras have had a surprising resurgence of late, and no brand is better recognized in the instant photo space today than Fujifilm Instax. Walmart is currently offering the Instax Mini 7S for just $49.
Photography

Not just for Lightroom anymore, Loupedeck+ now works with Photoshop

Loupedeck+ can now help photographers edit in Photoshop too, thanks to physical controls for swapping tools, running actions, and more. The photo-editing console expanded to include Photoshop in the list of compatible editing programs.