Tim Cook deletes blurry Super Bowl photo after Twitter taunts

In a move that may have some asking if Tim Cook has lost his sense of humor, the Apple CEO on Tuesday deleted his infamous probably-shot-with-iPhone photo that caused uproar on Sunday night.

The blurry image, taken by Cook at the Super Bowl during the raucous post-match celebrations inside Levi’s Stadium, was immediately seized upon by the connected masses who happily pointed out how bad it was while mocking the iPhone’s oft-trumpeted camera capabilities.

New iPhone campaign starring @tim_cook pic.twitter.com/BXXxGsOV5h

— Soju Boy Tell ‘Em (@andykoh_) February 8, 2016

@tim_cook Someone get him a Samsung S6 edge plus or LG G4 #iPhoneFail

— Saffat Bokul (@MenaceSlinger) February 8, 2016

While some might argue Cook’s photo perfectly captured the emotion and excitement of the moment, others could only ask if it was taken with a toaster.

@tim_cook was this pic taken with a toaster?

— Konstantinos (@KKaplanis) February 8, 2016

On Tuesday, without any explanation from the Apple CEO himself, the troublesome image vanished from Cook’s Twitter feed.

Whether it was his own decision to take it down, or whether a newbie from Apple’s PR team was told to go and politely suggest to the boss that the whole incident had been a bit of an unfortunate blunder and would he be so kind as to delete it at his earliest convenience, we’ll likely never know.

In reality, all it’s done is given the gaffe a little more publicity, and in the process probably brought the embarrassing episode to the attention of a load of people who didn’t hear about it first time around.

Should Cook have simply let the whole matter go, or was he wise to cull the photo? Let us know in the comments below.