Toshiba intros new M-Series digital cameras

Both M Series cameras — the PDR-M500 2.0 megapixel camera (US $349) and the PDR-M700 3.2 megapixel camera (US $449) — are designed to meet the needs of advanced amateur shutterbugs seeking a variety of high-quality photographic and inventive multimedia requirements. They are expected to ship in early July.

“The PDR-M500 and PDR-M700 represent a number of firsts for Toshiba in digital cameras, including our most powerful telephoto zoom with total 40X zooming capability, our fastest continuous shooting, and our largest LCD screen,” said Doug Freck, Vice President and General Manager, Toshiba Imaging Systems. “We are very excited about these cameras as they are a perfect compliment to today’s digital lifestyle.”


Stylish, compact, and feature-rich, the two new cameras are identical in appearance, apart from the color of their housings. The PDR-M500 sports a high-tech silver hue, while the PDR-M700 has a classic Champaign tint. The body design mirrors the traditional look and feel of a 35mm SLR camera while showcasing the impressive digital technology.

In the booming category of digital cameras for consumers, M Series cameras are standouts. With their wealth of advanced photographic features and controls, the PDR-M500 and PDR-M700 redefine what a digital camera should be.

  • 10X OPTICAL ZOOM LENS: Both cameras provide for a range of shooting possibilities thanks to a Canon 10X optical zoom lens equivalent to a 35-350mm lens on a 35 mm camera. This up-close feel is greatly enhanced by a 4X digital telephoto mode that, when used in conjunction with the optical zoom, produces a jaw-dropping 40X zooming capability without compromising image clarity from any distance.
  • CONTINUOUS SHOOTING: For action sequences, M Series cameras have a continuous shooting mode that captures up to 4 high-resolution images per second for up to 9 frames (PDR-M500) or 6 frames (PDR-M700) when the shutter button is held down. In addition, the photographer can capture one shot per second for up to 16 seconds (PDR-M500) or 14 seconds (PDR-M700). Unlike other cameras in its class that are troubled by slow shutter response time, M Series cameras achieve optimal speed with their vastly-improved TTL method auto-focus featuring a more sensitive contrast detection system. On the other end of the photographic spectrum, the shutter can be manually set to remain open for up to 16 seconds (0.7, 1, 2, 4, 8, 16 seconds) for extended exposure photography, excellent for night-time shooting and fireworks.
  • 2.5 INCH LCD SCREEN: M Series cameras give shutterbugs the really big picture thanks to a 2.5 inch low-temperature poly silicon LCD. The 118K-pixel screen is 60% larger than the LCDs found on most other digital cameras. Moreover, the Toshiba LCD automatically adjusts to ambient lighting conditions for maximum visibility to aid the user in framing and shooting.
  • MANUAL CONTROLS: In addition to its point-and-shoot automatic features, M Series cameras offer a full array of manual controls, empowering the advanced shooter to select ISO sensitivity, exposure control method (Program AE, Aperture-Priority AE, Shutter-Priority AE), exposure compensation (±2.0 EV in 1/3 increments), aperture (F2.8-F8), shutter speeds, white balance, Macro mode, plus flash settings (auto, red eye, forced, suppressed, off and slow sync) for greater personal expression.
  • AEB FUNCTION: As any experienced photographer knows, it may be difficult at times to settle on the exact exposure value while shooting in manual mode. For that reason, M Series cameras have AEB (Auto Exposure Bracketing) to make several bracket shots of the same subject with different exposure points, and then choose the best exposed shot for saving.
  • VARIABLE RECORDING MODES: Ideal exposure in standard shooting situations is assured with the M Series’ six programmed recording modes: portrait, macro, landscape, night mode, sepia, and black and white.
  • MULTIMEDIA: Adding to the camera’s appeal is an extended play movie mode with audio that records uninterrupted based on the capacity of the SD

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