Twitter reportedly debuting photo filters before the year’s end

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It was reported last month that Twitter would be introducing its own filters for its in-house photo feature, and now as the relationship between Instagram and the social network continues to deteriorate, word is the platform will be bringing the tool to users in the near future. According to AllThingsD, Twitter plans to implement its own photo filters for the holidays. 

It’s a critical move for Twitter to keep its users on the site. Users are turning to alternative sources to capture and host images, the most prominent among the options clearly being Instagram. Recent national events have made the photo sharing app’s success all the more obvious: Hurricane Sandy was a defining moment for Instagram that proved that the social photo sharing app was on par with readily used social networks like Twitter, Facebook, and Google+. Thanksgiving was also a critical moment for Instagram with approximately 200 photos per second being shared during peak hours. That day broke the record for the most photos shared in any given day thus far, although we suspect that with Christmas around the corner, that record will once again be broken. And Twitter sees this as a challenge for user interest and time on site. 

Couple this with the fact that Twitter was seeing its top tier tweeters, called “Very Important Tweeters” (V.I.T) resorting to Instagram to publish their images and then sharing it to Twitter, according to the New York Times, and you can see why Twitter has been scrambling to put together its own set of filters.

Twitter’s filters are probably in its testing phase, since AllThingsD pointed toward the fact that Twitter chairman Jack Dorsey was publishing black-and-white images that could be part of the upcoming feature:

testing wiliamAs the battle between these sites heats up, users are caught in the line of fire. In the latest news, Instagram pulled its support for Twitter cards and followed up with pulling out from Twitter altogether. Viewing Instagram images embedded in tweets isn’t possible anymore and will inconvenience many users since they now have to click on the link that takes them to Instagram’s native site. With this in mind, Twitter’s desire to keep users engaged with Twitter products might come easier now that leading up to the launch of the filters users could be looking for Instagram alternatives.