Vitec Photographic partners with Sony to offer a line of tripods and accessories

The first product to come from the agreement will be a special edition of the original Manfrotto Befee, pictured above. Manfrotto
The company behind tripod brands like Manfrotto and Gitzo will soon be launching a series of special edition Sony tripods. On Thursday, September 28, Vitec Photographic announced a collaboration with Sony, allowing the two to work side by side on a new line of products.

Vitec, a company that owns more than 20 different photography brands including Manfrotto, Gitzo, Lasolite, Sachtler, and now Joby and Lowepro, announced the collaboration during the 100th-anniversary event for Gitzo in Tokyo.

For photographers, the collaboration means a new line of products is coming designed specifically for Sony interchangeable lens cameras like the Sony a9 and a7 mirrorless series, the compact a6500 mirrorless and the a99 II SLT, among other alpha cameras. The new series will launch in 2018, Vitec says.

The first product to come out of the agreement will be a special version of the Manfrotto Befree, a best-selling travel tripod. The new tripod is expected to be unveiled at the PhotoPlus expo in New York on October 26. That is just the first to come, Vitec says, with new Manfrotto and Gitzo tripods, plates, photo heads and video heads slated to come from the agreement. The company says the upcoming products are “targeted at professionals who demand utmost quality and high performance.”

Along with the hardware, the agreement is also expected to produce a special edition of Digital Director, remote camera control software from Manfrotto.

“We are proud to announce the agreement with Sony,” Marco Pezzana, CEO of the Vitec Group Photographic Division, said in a statement. “This collaboration sees our brands Manfrotto and Gitzo, leaders in the market of photo and video accessories, working side by side with the prestigious Sony brand, globally renowned for product excellence and superior technology, with the primary intent of collaborating to the development of even more innovative products for professional content creators, thus further increasing customer satisfaction and future business growth.”

The agreement comes shortly after Vitec announced the acquisition of Joby, the company behind the flexible mini tripods Gorillapods, and Lowepro, a camera bag company. The move, announced earlier this week, allows the photography accessory company to expand into smartphone photography as well as expanding its existing bag knowledge.

Emerging Tech

Awesome Tech You Can’t Buy Yet: heat-powered watches, phone cases with reflexes

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!

Olympus teaser shares glimpse of OM-D camera that’s good for more than sports

Is Olympus about to release a new mirrorless camera geared toward sports photographers? The latest teaser offers a glimpse of an upcoming OM-D camera set to launch on January 24, and by the looks of the teasers, it's capable for landscapes…

Sony crams its best camera tech into the new $900 A6400

Love Sony's autofocus, but can't stomach the full-frame price? The Sony A6400 mirrorless camera uses some of the same autofocus technology and the processor of the A9 in a compact, more affordable crop-sensor camera.

The best mirrorless cameras pack all the power of a DSLR, minus the bulk

Mirrorless cameras offer a lot of photography firepower, inside a compact body. Explore the best mirrorless cameras, from the pro-level to the beginner-friendly shooters, in this guide.

What to look for and what to avoid when buying a camera

Looking to buy a new camera? Our comprehensive camera guide for 2016 has answers to any camera or photography questions you might ask, whether in regards to pricing, image quality, or weatherproofing.

Authentic, holistic, retro photography is in: Here are 2019’s predicted trends

What types of imagery are we most drawn to? According to recent stock photography data from Adobe, StoryBlocks, and Shutterstock, authentic, holistic, and humanitarian content will be in high demand in 2019.
Social Media

No yolk! A photo of an egg has become the most-liked post on Instagram

Until this weekend, the most-liked post on Instagram was of Kylie Jenner's baby daughter, which has around 18 million likes. It's now been knocked off the top spot not by a stunning sunset or even a cute cat, but by an egg.

Going somewhere? Capture more than your phone can with the best travel cams

Hitting the road or doing some globetrotting this year? Bring along the right camera to capture those once-in-a-lifetime vacation memories. Here's a list of some of our current favorites.

From 4K powerhouses to tiny action cams, here are the best video cameras

Although not as popular as they once were, dedicated video cameras still have their benefits. From travel vlogging to home movies to recording your kid's little league game, here are the best video cameras you can buy right now.

Starting your very own vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability. When it comes to putting your life on YouTube, here are the best cameras for the job.

This A.I.-powered camera follows the action to produce epic selfie videos

Want to capture more epic action selfies? The Obsbot Tail is a camera-gimbal combo that uses artificial intelligence to follow the action. Using a handful of different modes, the camera works to keep the action in the frame.

These point-and-shoot cameras make your smartphone pics look like cave paintings

If your smartphone camera just isn't giving you the results you're looking for, maybe it's time to step up your game. The latest and greatest point-and-shoot cameras offer large sensors, tough bodies, and long lenses -- something no phone…

GoPro bumps resolution on Fusion 360 cam to 5.6K with new firmware

Currently available in public beta, Fusion firmware version 2.0 offers a new 5.8K mode that results in 5.6K output when the 360 camera's two hemispheres are stitched together. It also adds support for 24 fps video and RAW time-lapse…