PORTLAND, Ore., May 19, 2020 — Digital Trends, the premiere Millennial-focused tech publisher, is pivoting their operations during the COVID-19 pandemic to help support the flagging restaurant industry. They’ve dedicated a portion of Digital Trends Live airtime to a new cooking show Open For Good.
“Open For Good is a way to give back to restaurants,” says Digital Trends CRO, Bob Gruters. “We want to be a part of the re-imagining of how people are using technology to stay connected.”
In partnership with leading influencer agency Influential, Gruters has assembled a roster of celebrity chefs to make appearances. First in line is culinary architect Daniella “Chef Danie” Abraham, who has drawn from her Haitian and Dominican South Florida background to deliver five star cuisine to clients that include Kylie Jenner, Drake, Oprah, Antonio Banderas, Diddy, and Pharrell, as well as numerous pro athletes.
But Open For Good isn’t just for the entertainment elite. Keeping step with Digital Trends’ award-winning, ongoing coverage of Tech For Change, which spotlights tech pioneers working for social and environmental solutions, Open For Good will spotlight charities like World Central Kitchen, which is working with more than 1,200 restaurants nationwide to purchase and deliver meals to vulnerable families and communities impacted by COVID-19.
“We’re excited about what World Central Kitchen is doing because they’re supporting local businesses while supporting local families, and helping offset the strain on services like food banks and school meal programs,” says Gruters.
As the launch partner of Digital Trends’ Open For Good series, Ninja will be donating 1,000 pressure cookers to benefit the restaurant workers impacted by COVID-19. The first episode airs on Thursday, May 21st at 2:00PM Pacific, at www.digitaltrends.com/live.
About Digital Trends
Digital Trends, the largest independent premium technology publisher in the world, guides consumers through an increasingly complex digital world by humanizing technology and filtering out the noise. With easy-to-understand product reviews, entertaining news and videos, Digital Trends serves more than 30 million unique visitors each month. Digital Trends reaches more than 100 million tech influencers through its own media network, social networks, and partners including Yahoo!, Flipboard, Google, Amazon, and more. Digital Trends is headquartered in Portland, OR with offices in New York City, Los Angeles, Detroit, Toronto, and Chicago. For more information, visit www.digitaltrends.com.
SOURCE Digital Trends
- Open for Good: Herb roasted pork chops with rosemary, honey, and garlic
- Open For Good: Caramel chicken with potatoes and peppers — all in one pot
- Open For Good: Buffalo chicken wings in the Ninja Foodie Pressure Cooker
- Open For Good: Summer berry pie in the Ninja Foodie Pressure Cooker
- You’ll be ordering food with QR code menus long after the pandemic ends