October 28, 2020 – Digital Trends Media Group, the award-winning Millennial-focused publishing brand, announced today record-breaking sales for its annual Amazon Prime Day sales event.
“Our aim is to make navigating the overwhelming number of Prime Day deals easy for consumers by filtering through the noise,” says Digital Trends Media Group’s Senior Vice President of Commerce, Lynda Mann. “The reason that we’re so effective is that we understand where our readers are in their purchase path, we meet them on the platforms they care about, and we save them time and money.”
For the past two years, Digital Trends Media Group’s Prime Day coverage has yielded awards and Mann was awarded a coveted Catalyst Award by FOLIO: in 2020 for her work refining the brand’s commerce strategy.
By leveraging the publisher’s various sites, reaching 125 million unique monthly visitors across partners and platforms, the company was able to increase items sold for Amazon and other direct-to-consumer merchants by 2.5 times year-over-year, while increasing their content output by more than 30%.
In addition to technology deals, the company utilized their commerce site, The Angle, and their Millennial lifestyle brand, The Manual, to connect readers to deals in other categories.
About Digital Trends Media Group
Digital Trends Media Group is an award-winning publishing company encompassing a number of Millennial-focused media brands including Digital Trends and Digital Trends en Español; men’s lifestyle publication, The Manual; and a number of other popular titles. With easy-to-understand reviews and entertaining news and videos, Digital Trends Media Group serves more than 125 million unique visitors each month across partners and platforms. The company’s syndicate partners include Apple TV, Android TV, ABC News, Roku, Oath, Fire TV, Atmosphere, DailyMotion and more than 200 broadcast news stations. Digital Trends Media Group is headquartered in Portland, OR with offices in New York City,Los Angeles, Detroit, Toronto and Chicago. For more information, visit www.digitaltrends.com.
SOURCE Digital Trends
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