Digital Trends embraces header bidding

New Tech Streamlines Ad Buying Process

Portland, OR – March 24, 2016 –Leading consumer technology publisher DigitalTrends.com has begun using Header Bidding technology to allow for improved access and functionality to the publisher’s ad sales inventory, it was announced today by Andrew Budkofsky, Executive Vice President of Sales & Partnerships for Digital Trends. Header Bidding, which the company recently moved out of Beta testing, replaces the need for ad exchanges and streamlines the buying and selling process by making available inventory more accessible to advertisers and in a more timely fashion.

“Our primary objective in rolling out Header Bidding is to help our ad partners maximize scale and performance,” explains Budkofsky. “Digital Trends recognizes the importance of every single one of our ad impressions and as tech experts, it’s imperative that our sales technology is as current as our up-to-the-minute editorial coverage.  As a direct sales-driven organization, it’s in everyone’s best interest to simplify Digital Trends’ partner offerings and make all of our inventory more accessible, efficient and user-friendly.”

The use of Header Bidding is the latest in a series of tech enhancements for DigitalTrends.com, which last month unveiled infrastructure upgrades on the editorial side to offer users a more premium, magazine quality experience. In late February, the company  rolled out Google’s  AMP (Accelerated Mobile Pages) for lightning-speed loading for mobile users and just two weeks ago announced that users could access its content through Apple News, a new service that allows users to customize news and information from across the web based on their expressed preferences.

Digital Trends is a leading consumer technology publisher that aims to demystify technology, helping people navigate an increasingly digital world. Digital Trends’ easy-to-understand product reviews, entertaining news and videos serve more than 24 million unique visitors each month and four million mobile users. Digital Trends reaches 90 million tech influencers through the Digital Trends Media Network, and its syndicate partners include Yahoo!, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, Ore., and has offices in New York City, San Francisco, Los Angeles, Detroit and Chicago. For more information, visit www.digitaltrends.com.

Follow us: @digitaltrends on Twitter | digitaltrendsftw on Facebook

For more information, contact Paul Ward at PWard@digitaltrends.com or at (917) 593-6066.

####

Press Releases

Digital Trends’ Top Tech of CES 2019 includes Impossible Burger, Samsung Micro LED

PORTLAND, Ore., January 9, 2019 -- Digital Trends, the world’s largest independent tech publisher, has announced its picks for the top tech of CES 2019. Leading the pack as the overall winner is the Impossible Burger 2.0, the latest…
Mobile

Samsung's advanced folding phone needed 'total reconfiguration' to make it real

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy Fold, may be the company's first example. Here's everything we know about it.
Mobile

Keep up-to-date with the best news apps on iPhone and Android

Are the days of traditional newspapers and broadcast news dwindling? With apps this good, maybe. Catch up on the latest headlines on any platform with the best news apps on iOS and Android.
Digital Trends Live

Original ‘Shark Tank’ star Kevin Harrington on what he loves about CES

Broadcasting from CES, the hosts of Digital Trends Live had a chance to talk to entrepreneur and original Shark Tank star Kevin Harrington about his love of trade shows and how he invests.
Press Releases

Digital Trends reveals its picks for Best Products of 2017

PORTLAND, Oregon -- December 6, 2017: Digital Trends has revealed its overall favorite products of 2017.  To celebrate the best technology products with a 2017 launch date, the staff chose gear across 10 categories – Cars, Computing…
Press Releases

Digital Trends unveils Holiday Gift Guide packed with tech products

Leading tech site offers cool tech for the hardest-to-please people on your holiday shopping list PORTLAND, Ore.-- Shopping for the holidays is increasingly stressful and full of complex tech – and the people we’re shopping for tend to…
Press Releases

Digital Trends welcomes Chris Carlson as COO, hires two new directors in April

Digital Trends, a Portland-based media publication with 30MM unique monthly visitors, hires three key employees amid media hiring slump. April 19, 2018 - Portland, Oregon - Digital Trends announced today three key hires in the month of…
Press Releases

Digital Trends’ Jeremy Kaplan talks all things tech at Horizon Media

Digital Trends' Editor-In-Chief Jeremy Kaplan recently gave a TechTalk on mobile, 5G, and the Internet of Things at Horizon Media.  Check out the whole presentation below.
Press Releases

Digital Trends rolls out GDPR-compliant advertising options

Digital Trends, the consumer-facing digital media company with more than 30M unique monthly visitors, today announced a suite of GDPR-compliant programmatic offerings including desktop display, mobile, and video inventory. May 29, 2018 --…
Press Releases

Digital Trends announces Top Games of E3 2018

PORTLAND, Ore., June 12, 2018 -- Digital Trends, the world's largest independently owned technology review site, announced the winners of its annual Top Games of E3 2018. After evaluating the most anticipated games and hardware from the…
Press Releases

Digital Trends’ Andrew Beehler to speak at AdMonsters’ PubForum

Andrew Beehler, Digital Trends’ senior manager of Programmatic and Yield Operations, is scheduled to speak at the 2018 Portland Publisher Forum. Beehler’s talk, Publisher Session 1: CDPs and Advanced Audience Segmentation, will…
Press Releases

Digital Trends makes Inc. 5000 list for third consecutive year

Portland, Ore., August 16, 2018 – Inc. magazine has ranked Digital Trends as No. 2,099 on its 37th annual Inc. 5000 list, its prestigious ranking of the nation’s fastest-growing private companies. The list celebrates innovation and…
Press Releases

Facebook’s Bob Gruters joins Digital Trends executive team

PORTLAND, Ore., September 4, 2018 -- Digital Trends, the world's largest independently owned technology review site, announced today that former Facebook executive Bob Gruters is joining the company as chief revenue officer. Gruters has…
Press Releases

Digital Trends’ Jake Rossman to speak about DT Live programming at Brandlive

  PORTLAND, Oregon -- September 25, 2018: Digital Trends announced today its partnership with leading live video platform Brandlive. As a pioneer in enterprise streaming services, Brandlive will engineer the premium live video…