PORTLAND, Ore., September 9, 2020 — For the second consecutive year, Digital Trends, the world’s largest independent tech publisher, announces three wins at the 2020 dotCOMM Awards, the annual international competition “honoring excellence in web creativity and digital communication.” Since 1994, the dotCOMM awards have been judged and distributed by members of the prestigious Association of Marketing and Communication Professionals. This year saw over 200,000 contestants, and Digital Trends joins a list of past winners that includes Microsoft, IBM, AIG, Hilton, Cuisinart, Dell, and other A-list brands.
Digital Trends won the highest achievement, a Platinum Award, for their collaboration with Qualcomm. The partnership won for Interactive Brand Experience in the Digital Marketing & Communication Campaigns category.
The goal of the campaign was to move Qualcomm customers through the purchase path by tapping into Digital Trends’ reputation of quality content for ready-to-buy customers. In particular, Digital Trends sought to fill Qualcomm’s sales funnel, drive purchase intent for 5G, increase the likelihood of a purchase after viewing content and, ultimately, 5G product sales. Digital Trends reached 38 million unique users through a three-pronged campaign that included editorial coverage, sponsored content and ads totalling $373,000 of added media value.
Additionally, Digital Trends was honored with two gold awards: one for the best Business to Consumer website overall, and another for the Digital Trends microsite School’s Out, a branch of their Tech for Change initiative that takes a deep, personal dive into the way the internet has divided students and educators during the coronavirus pandemic.
“These awards truly reflect the breadth of our team’s capabilities,” says Ian Bell, co-founder and CEO of Digital Trends, “from innovative partnerships and sales campaigns to investigative reporting on the issues that matter most. We’re very proud of the work we’ve been accomplishing on these fronts, and dotCOMM’s recognition gives us even more fuel to keep firing our commercial and editorial engines on all cylinders.”
Last year dotCOMM celebrated Digital Trends with two platinums and one gold award.
About Digital Trends
Digital Trends is a leading consumer technology publisher helping people navigate an increasingly digital world. With easy-to-understand product reviews, entertaining news and videos, Digital Trends serves more than 30 million unique visitors each month. Digital Trends reaches more than 100 million tech influencers through their own media network, and its syndicate partners include Yahoo!, Oath, Flipboard, Cheddar, Amazon, FOX News and more than 200 broadcast news stations. Digital Trends is headquartered in Portland, OR with offices in New York City,Los Angeles, Detroit, Toronto and Chicago. For more information, visit www.digitaltrends.com.
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