Sympatico MSN Chooses Digital Trends as Partner for New Technology Section

To create the most comprehensive site possible—and become THE Canadian reference for technology—Sympatico MSN joined forces with high-profile, respected partners in the field of new technologies, names like Digital Trends, The Canadian Press, the publishers of For Dummies books, Wasabi, Chalk, CNet, Future Shop, and technology guru Mark Saltzman. Mr. Saltzman will run a blog and write four articles each week in the Technology section, including two “Mythbusters” for everything you’ve always wanted to know about technology but were afraid to ask. He will also produce two podcasts every week, including the week’s best buys every Friday. MSN Sympatico connects you to the radio show Tech Talk, hosted by Mark Saltzman that will air Sundays on on CFRB 1010 in Toronto.

“The section is designed to cater to people who are interested in technology but aren’t very savvy, as well as real technophiles,” explains Jacques Toupin, Assistant Director, Products and Sales, Sympatico MSN. “Our studies show that even though many people are attracted to new technologies, few are actually really able to make full use of them. Other consumers have trouble finding the products that best meet their needs because they don’t have reliable sources of information. So we wanted to create a comprehensive site, with simple, accessible content that is easy to understand and put into practice.”

Sympatico MSN’s Technology section also includes a Video heading, where it will show capsules How To, in conjunction with Chalk TV. These capsules are intended to help visitors better understand the ins and outs of the world of technology and use their new gadgets more effectively. Other capsules that evaluate products for specific consumer needs will be added in the coming months.

ABOUT SYMPATICO MSN

Sympatico.MSN.ca is Canada’s most popular online destination with 19 million unique visitors experiencing its entertainment, information and communication services a month. The portal brings together Bell Sympatico’s Web content and broadband services with MSN’s popular Hotmail, Messenger and Search services. Bell Sympatico is Canada’s leading ISP, while MSN and Windows Live Messenger are used by more Canadians than any other instant messaging service and MSN Hotmail is the leading Web-based email service. Sympatico.MSN.ca also delivers exclusive content to Sympatico High Speed Internet service subscribers, as well as value-added services such as MSN Premium.

ABOUT BELL CANADA

Bell Canada is Canada’s national leader in communications with 28 million customer connections across the country. The company provides consumers with simple solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly-owned by BCE Inc. For information on Bell’s products and services, please visit www.bell.ca, and for corporate information on BCE, please visit www.bce.ca.

ABOUT Digital Trends

With 2 million visitors each month, DigitalTrends.com has become the first stop for trend leaders and early adopters seeking information about electronics that incorporate great design with cutting edge features and functionality. Products covered include MP3 players, PDAs, digital cameras, computers and peripherals, home audio, automotive electronics, video games and systems, multimedia projectors, televisions, satellite services, personal video recorders, cell phones and office furniture. Digital Trends also provides news about trends in digital entertainment, home connectivity, VoIP and other telecommunications services. For more information, visit http://www.digitaltrends.com/.

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