20 percent of U.S. consumers research products on Facebook before purchasing

facebook-login

Based on information collected from 1,500 consumers by Beyond and M Booth, one out of five consumers in the United States turn to Facebook to research a product before making a purchase decision. These consumers avoid using search engines to find product coverage on review sites and look to Facebook to locate product recommendations from friends or research product information on the official company brand page. Over half of the respondents use Facebook to interact with a brand and a third have written a product review on the Internet. Less frequently purchased products that were typically more complex and expensive required a much higher amount of Internet research time than low cost items.

People who are more likely to share information about a product they recommend are typically younger consumers that are brand loyal and own multiple Internet devices. Social consumers are most influenced by earned channels, owned channels and search channels. Earned channels include blog posts, word of mouth, news articles and review sites. Owned channels are comprised of Facebook, Twitter, YouTube videos and brand pages. Baby and beauty products were the most influenced by all channels. On the flip side, earned and owned channels have little influence on personal finance, restaurants and travel decisions, but organic and paid search results largely influence those categories. 

Facebook has the most influence on baby brands, YouTube has the most influence on music brands and review sites influence consumers the most on purchases of new electronics. The least influential channels include Twitter, Foursquare, Wikipedia, blog posts and Facebook comments. After the consumer has researched the product through these channels, over 30 percent of the respondents made a purchase. Twenty percent were prompted to recommend the product, but over one in four consumers didn’t take any action after researching the product.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Grow veggies indoors and shower more efficiently

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Home Theater

Make the most out of your new Apple TV with these must-have apps

If you're looking to turn your fourth-generation Apple TV or Apple TV 4K into an all-in-one entertainment powerhouse, we can help you get started with this list of the best Apple TV apps you can download.
Movies & TV

An Obi-Wan Kenobi TV series might be headed to Disney Plus

Disney is bringing the full weight of its massive content library to its own streaming service in 2019. How will Disney Plus compare to Netflix, Hulu, and Amazon Prime? Here's what we know so far.
Movies & TV

J.J. Abrams wraps production on Star Wars: Episode IX with a heartfelt message

Star Wars: The Force Awakens director J.J. Abrams has wrapped production on Star Wars: Episode IX, which he directed and co-wrote. Here's everything we know about the movie before it premieres in December 2019.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Computing

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 
Social Media

LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The livestreaming feature is launching in beta in the U.S. before rolling out to the entire community.