Skip to main content

AOL acquires email prioritization app Unblab

Terms of the deal have not been disclosed.

Unblab‘s email application was designed to help people solve the problem of email overload. Similar to Gmail’s Priority Inbox, Unblab’s Gtriage allowed users to view the most relevant emails coming to their inbox.  Acquisition seemed inevitable after reding the last message posted on the company’s blog on September 1st, the same day Gmail Priority Inbox was launched.

The company writes in that post, “Priority Inbox has the advantage of being directly tied in with Gmail. Since all of Gtriage’s current and prospective users are Gmail users, this puts a small bump in the current plan. Over the next few days we’ll be revising that plan and we’ll keep you posted.”

It is now known that shortly after that post, Unblab approached AOL which has been working on a new email client, Project Phoenix. A deal was struck and Eli Holder, company founder and lone full-time employee of Unblab, will be joining AOL’s mail team to work on Project Phoenix as a project manager.

This acquisition comes on the heels of AOL recently acquiring a slew of other companies, including TechCrunch, Things Labs and 5min. The ailing media giant has been desperately looking to revamp its image and is hoping that bringing in new innovation will help with their overall strategy.

In the meantime, Gtriage has been taken offline, while Eli works to integrate his work into AOL’s new email client. There’s a lot of positive buzz floating around regarding Project Phoenix. The new email client allegedly brings a streamlined and uncluttered feel to the inbox, allowing users to text, email, update status and IM from a “quick bar”. Sign up for to receive an invite to Phoenix and let us know what you think!

Topics
Laura Khalil
Former Digital Trends Contributor
Laura is a tech reporter for Digital Trends, the editor of Dorkbyte and a science blogger for PBS. She's been named one of…
X (formerly Twitter) returns after global outage
A white X on a black background, which could be Twitter's new logo.

X, formerly known as Twitter, went down for about 90 minutes for users worldwide early on Thursday ET.

Anyone opening the social media app across all platforms was met with a blank timeline. On desktop, users saw a message that simply read, "Welcome to X," while on mobile the app showed suggestions for accounts to follow.

Read more
How to create multiple profiles on a Facebook account
A series of social media app icons on a colorful smartphone screen.

Facebook (and, by extension, Meta) are particular in the way that they allow users to create accounts and interact with their platform. Being the opposite of the typical anonymous service, Facebook sticks to the rule of one account per one person. However, Facebook allows its users to create multiple profiles that are all linked to one main Facebook account.

In much the same way as Japanese philosophy tells us we have three faces — one to show the world, one to show family, and one to show no one but ourselves — these profiles allow us to put a different 'face' out to different aspects or hobbies. One profile can keep tabs on your friends, while another goes hardcore into networking and selling tech on Facebook Marketplace.

Read more
How to set your Facebook Feed to show most recent posts
A smartphone with the Facebook app icon on it all on a white marble background.

Facebook's Feed is designed to recommend content you'd most likely want to see, and it's based on your Facebook activity, your connections, and the level of engagement a given post receives.

But sometimes you just want to see the latest Facebook posts. If that's you, it's important to know that you're not just stuck with Facebook's Feed algorithm. Sorting your Facebook Feed to show the most recent posts is a simple process:

Read more