Instagram your food, get the recipe … but wait, there’s a catch!

askctfood

If you’re desperate to find out the recipe of an Asian dish, we have a very fun, very complicated, very digital way to do it.

CT Food, a Swedish food supplier (yes you heard that right, Swedish) is running a clever Instagram campaign for foodies who enjoy Southeast Asian flavor. Where’s the relationship? CT Food is a Scandinavian company that happens to specialize in importing and distributing Southeast Asian cuisine.

The concept behind this is rather simple. Photograph your meal and upload it to Instagram. You should probably keep the dark filters at bay here if you want a reliable result. Tag the photo with @askctfood or #askctfood, and that’s it. A team of food specialists will get back to you with a list of every (or most) ingredients you’ll need to make it yourself.

If it’s the mysterious Asian ingredient that has you stumped, CT Foods’ team will get on the case. “If you have a weird ingredient that you’ve never seen before, you can take a picture and ask us what you want to know about it. We have between six to seven experts who will reply to your question, giving ingredients or recipes,” creator of the concept Lu Long told Humans Invent.

As a bonus, CT Foods has a “database” of the top 500 ingredients used in Southeast Asian dishes, and some of these may be listed with a unique hashtag in CT Foods’ reply. So in case you’re stumped about a listed ingredient, you can simply tap the hashtag and find out more about it.

askct food Here’s where it gets a bit complicated: All replies from CT Foods come in Swedish … and all queries you send them have to be written in the language as well. If you have a Scandinavian friend who speaks Swedish, then great. If not then Google Translate works, too. 

The food service industry is trying to navigate Instagram and all the food porn photographers making use of it, and you have to give CT Foods credit for coming up with a creative and rather useful campaign. Safe to say, few businesses out there have been quick to embrace these visual marketing channels creatively. While Instagram approach probably isn’t the quickest way to backward engineer Asian cuisine (especially considering some of the language barriers), it’s certainly an engaging concept to appeal to the Instagram foodies out there (of which we are, there are a few). 

Product Review

The Brava Oven takes all the thinking out of cooking

Using bulbs to cook food at different light frequencies, the Brava Oven lets even the clueless cook a tasty meal. But your own smart chef doesn’t come cheap.
Social Media

#ThrowbackThursday is only the start: Instagram hashtags for every day of the week

Not getting your hashtag fill with #ThrowbackThursday or #ManCrushMonday? Here's a list of some of the more popular Instagram hashtags, so you can outfit your next post with the proper tag, regardless of what day it is.
Product Review

Putting on the grits with the Instant Pot pressure cooker

If you want to dip your toe into the low-temperature waters of sous vide, the Anova precision cooker is a good way to start. It has a robust app and an easy-to-use interface that just may convert you to a whole new way of cooking.
Product Review

Spacious and intuitive, Samsung's Family Hub makes the case for the smart fridge

Samsung's 28-cubic-feet Family Hub fridge aims to not only keep your food cool, but also be the brains of your home via a large computer screen on the outside panel door. Just how smart is it?
Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.
Mobile

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.