Want to make money? Study says Instagram beats Twitter, Facebook in brand engagement

instagram photos not showing up anymore in twitter how s 1 billion sale helps other photo sharing startups ab5366e4e8
Where can brands get the best results promoting themselves online? Twitter is receiving hype as an advertising tool, but according to a new study, Instagram beats out its competitors as the social media destination most effective at turning digital ‘likes’ into cold, hard cash.

Business analytics firm SumAll looked at brand performance on Instagram, Twitter, Facebook, and Google+, and issued a verdict in no uncertain terms: “On this day, Instagram has been appointed supreme ruler of the social media universe,” the company’s blog proclaims. SumAll looked at data from 6,000 customers and Screen Shot 2013-12-09 at 9.32.08 AMdetermined that Instagram gives businesses far superior returns on investments than other social networks. In the U.S., Instagram drove revenue up between 1.5-3 percent, and the photo-sharing app produced even larger gains in the U.K.

While SumAll appears to be the first analytics firm boldly coronating Instagram for its branding superiority, a study by SimplyMeasured highlighted how swiftly brand engagement grew on the photo-sharing site in 2013. SimplyMeasured found a 350-percent increase in brand engagement among ‘top brands’ over the past year. And it appears these brands are engaging with purpose, since active Instagram use bolsters revenue. SimplyMeasured echoes SumAll in its recommendation of Instagram over other platforms. “There’s been less resistance to the addition than other networks have seen, suggesting that users are more comfortable with branded content when it’s visually appealing,” the study notes.

Although SumAll emphasized that Instagram handily bested its competition, it warned of posting too frequently, noting “being too active on a single network can lead to diminishing returns so experiment as much as possible.” In other words, don’t be overzealous.

Instagram privileges images, and people tend to be less grumpy and more interested in ads and promoted content when it looks good, so brands capable of producing attractive images and videos have a good chance of getting positive feedback on the network. Instagram’s current advertising strategy doesn’t disrupt the pleasure of looking at its clean-cut stream of images, so promoted content and media posted by brands appears as a native element of the platform – something parent company Facebook and rival Twitter have struggled to achieve.

Social Media

Instagram ditches plans for stand-alone Direct messaging app

Instagram is shuttering it's stand-alone messaging app, Direct, after testing it since 2017. While the messaging features remain intact inside Instagram, the separate app will be discontinued in the next few weeks.
Social Media

6 easy ways to archive all of your favorite Instagram videos

Saving Instagram videos should be just as easy as taking a screenshot. So, we've put together a list of the best apps and tools that save your favorite Instagram videos onto your phone or computer.
Social Media

Instagram’s new Explore grid tempts you to open your wallet

Instagram has made some changes to its Explore tab that might tempt you into the occasional shopping spree. It's also planning to add Stories to the grid, mixing them up with the existing photos and videos.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Social Media

A fond farewell to Grumpy Cat, the internet’s most famous feline

We say farewell and fondly remember Grumpy Cat, the internet's most famous frowning feline meme and a genuine sweetheart, who died at the age of seven. Even tempered and tolerant, Grumpy Cat was in real life nearly the opposite of her…

Treat your selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.

Creators of WhatsApp attack software face lawsuit from Amnesty International

This week a spyware attack was launched on WhatsApp. Now the Israeli firm linked to that attack is facing a lawsuit from human rights NGO Amnesty International, alleging their software has been used to surveil human rights defenders.

New York could dish out fines for texting while crossing the street

Do you text on your phone while crossing the street? The dangers of stepping out in front of a car or bus are obvious, but in New York, offenders could soon face a fine of as much as $250, too.
Social Media

Help wanted: British royal family seeks social media wiz to run its accounts

The British royal family is looking for a social media expert to help it communicate its role and activities to the masses. So if you like the idea of having the Queen as your boss, why not throw your hat in the ring?
Social Media

Millions of Instagram influencers reportedly had private data exposed online

As many as 49 million Instagram influencers have reportedly had their private data exposed in an online database that had no password protection. The database was apparently created by a marketing firm and has been taken offline.
Social Media

Twitter co-founder Ev Williams still wants to save the world

Social media is evil, leading to a mental health crisis in Gen Z and a rise in hate speech. But there’s light at the end of the tunnel, says Ev Williams, the co-founder of Twitter. But weaning ourselves off today's social media won't be…
Social Media

Facebook gets a bad rap, former exec says, but we should break it up anyway

The rise of hate speech, the trolling, the comment on Facebook? Not Facebook's fault, says Alex Stamos, the social network's former chief security officer. But the site should still be broken up, he says.

What is Reddit? A beginner’s guide to the front page of the internet

If you spend much time online, you've probably heard of Reddit. Here, we break down the terminology, perks, and inner workings of everyone's favorite social platform. Understanding the "front page of the internet" has never been so easy.

Looking for love or just some fun? Cozy up with the best dating apps of 2019

Everyone knows online dating can be stressful, time-consuming, and downright awful. Check out our top picks for the best dating apps, so you can streamline the process and find the right date, whatever you're looking for.