This tool helps you tweet when your followers are actually listening

followerwonk buffer

If no one’s around to read your tweet, does it make a sound? Well, no – so you should probably start using Twitter when you know that your followers are paying attention. Working with the newly-branded Moz (formally known as SEOMoz), Buffer is rethinking tweet optimization and adding smarts to its platform with the help of Moz’s FollowerWonk app.

The idea here is simple. FollowerWonk will analyze your Twitter followers to figure out what time of the day they are the most active. With that data, Buffer can schedule tweets accordingly to maximize their visibility.

followerwonk selecting analyze their followers

Analyzing your followers and setting up your tweets is even simpler. Go to FollowerWonk’s website and at the top of the page, click on “Analyze Followers.” The service is free and you won’t be required to sign up for anything in order to use the service. Type your username in the left-hand form and click on the dropdown option next to the form. The option should show “analyze users they follow” by default. Just click on this and select “analyze their followers.” Then click “Do it.”

You’ll get a nice list of graphs showing you what type of people follow you, when they’re active, and where your followers are. But what you need to schedule your tweets is under the bar graph displaying the “Most active hours for francisybea’s followers.” You’ll see a yellow button labeled “Sign in with Twitter.” Click on this. You’ll need to sign up for a Buffer account to use this part of the feature.

followerwonk buffer scheduling

Select how many times a day you’d want to tweet whatever it is that you’re usually scheduling, and Buffer, with the help of FollowerWonk, will list the optimized times.

FollowerWonk founder Peter Bray offered a few extra creative ideas for using the tool in more ways than the one that we’ve described above.

For instance, instead of figuring out when people that are following you are on Twitter, selecting the option to analyze the people you’re following might be a more powerful strategy. You might want to target people you’re following and are following you back. Think of it this way: If the people you’re following are users you care enough about to follow, and if they’re following you back, there’s a higher chance they’ll engage with your tweets.

A second strategy is simply to do as the most influential users do. If there is someone that you believe has a great social media presence you’d like to replicate for yourself, you can borrow that Twitter user’s best times to tweet by typing in their Twitter username in FollowerWonk’s form field and then selecting “analyze their followers.” Then just take a page out of their book when it comes to tweet timing and targeting. 

The Buffer-FollowerWonk combo is a nifty tool that’ll help target and optimize your tweets far better than the strategy you may be using now … which for many of us is random at best.

Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.

The best accounting software for your small business

Small business owners looking for accounting software have a variety of options at their disposal. And this guide will help them find the best solutions, from Quickbooks Online and Freshbooks to AccountEdge and Zoho Books.

Here's how you can keep up with your favorite streamers at TwitchCon 2018

From sessions with your favorite streamers to epic Esports tournaments, there's plenty to look forward to at this year's TwitchCon 2018. We cover how you can attend, where you can watch if you can't, and which events you don't want to miss.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.