Coming soon: A Twitter feature that gets you watching TV – not tweeting about it

coming soon a twitter feature that gets you watching tv not tweeting about it comcast

There are a lot of changes hitting Twitter: The company is thick in the IPO process and making deals with TV networks left and right. Now you can add another partnership to the mix, this time with Comcast.

But this isn’t just another deal that means more embedded clips (with ads, of course) of exclusive content or playbacks from networks. As AllThingsD explains it, you’ll be able to have some control of what you’re actually watching through Twitter. Soon, you’ll start seeing a “See It” button on some tweets from NBC (which is owned by Comcast) shows. After selecting “See It,” a Twitter Card will unfold that has yet more options for you (provided you’re a Comcast customer): You can watch the show live from your respective device, set a DVR reminder, start recording, or open it via the Xfinity app.

Part of the reason Nielsen’s first Twitter-based TV ratings report was such a big deal is that it affects live television. Cord cutters are the bane of live programming because it means their ads are going unwatched; bringing value to real time conversations means that perhaps more users will be swayed into joining these interactions and watching these shows live to be a part of it. But that’s just alluding that Twitter can make people want to watch live TV – the Comcast partnership and the features it delivers means that when they hit the right button, they actually will watch live TV.

Of course the scope of the partnership is limited at the moment to these NBC shows:

  • The Voice
  • The Blacklist
  • Chicago Fire
  • The Michael J. Fox show
  • Sunday Night Football 
  • Premier League Soccer
  • Sochi Olympics
  • Today Show
  • Psych
  • Suits

Twitter wants to turn the conversations it’s hosting about TV into revenue – badly. It’s a huge part of its revenue plan, and there’s still a lot of skepticism from the industry that there will be a significant payoff. But this is a huge step in monetizing our TV-related data, and if it works, we could see more cable providers and networks jumping on board, and giving users the ability to control TV programming via Twitter.

Should streaming services like Netflix and Hulu be scared? Not yet. There’s still a lot of momentum behind cord cutting and a la carte television consumption, and this year’s Emmys proved that the landscape is changed. One thing is certain: The competition over our eyeballs is heating up.

Social Media

3D Facebook photos jump out of the newsfeed, no glasses needed

You're not seeing things -- that photo in your Facebook newsfeed is 3D. Launching today, 3D Facebook Photos use the depth maps from dual-lens smartphones to add dimension to an image as you move your phone.
Home Theater

Don't need sports or local channels? Philo can save you some dough

Philo is a super-affordable live TV streaming service, with an impressive channel list and feature set. With more hardware support and greatly improved TV Everywhere features, the service is now even easier to recommend.
Home Theater

What is Hulu with Live TV? Here’s everything you need to know

Hulu with Live TV is a different take on a live TV streaming service, directly integrating live TV into the Hulu app you already know and perhaps love. We've put together a guide with everything you need to know about the service.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Movies & TV

Stay inside this summer with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Social Media

Instagram is testing a new way for you to look through your feed

Instagram is constantly tweaking its app to help give its users the best experience possible, so how do you like the sound of tapping — instead of swiping — to look through your feed?

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.