Ello legally binds itself to remaining an ethical, ad-free social network, forever

ello legally binds remaining ethical ad free social network forever homepage
New social network on the block, Ello, has sent out a memo telling subscribers – both current and future – not to worry, it’s sticking to its original plan, and will always offer an “ethical” ad-free social experience, forever. It’s not messing around either, and has converted itself into a Public Benefits Corporation, which forces it to abide by rules laid down in a charter.

Related: Ello says it’s an ad-free network that won’t mine your data

The rules are as follows: Ello will never make money from selling ads, nor will it make money from selling user data, and should it ever be sold on to another company, the new owners must also stick to these rules. These aren’t guidelines, but legal requirements. As a Public Benefit Corporation, Ello commits to “benefitting society as a whole, not just to make money for its investors.” Ello’s decision comes after raising $5.5 million from venture capitalists.

Without ads, how does Ello intend to make money? According to the New York Times, it has plans to introduce an app store, where widgets and add-ons will be sold to let users customize the site and individual profiles. Instant messenger app Line operates a similar system, where the sale of stickers, apps, and other items earned it around $338 million in 2013.

Launched in March this year, Ello began capturing attention when Facebook and Twitter introduced unpopular methods to make money, or enforced unpopular rules. Privacy, and what social networks do with the data they store, has long been a hot topic, and Ello’s refreshing take ensured it made headlines.

However, Ello’s rapid rise may not continue for long. It’s still not possible to join the network without an invitation, and statistics show initial interest in the site has wained. Ello sent the new memo to all its subscribers, plus those on its waiting list, but the latter group would probably prefer a way to actually try the network out, than read about what makes it worthwhile.

Gaming

Nintendo pulls the plug on making more SNES Classic, NES Classic systems

Nintendo extended production of the NES Classic and SNES Classic into 2018, but once the current supply of consoles is gone, the company won't be making more. Instead, you'll have to use Nintendo Switch Online.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.
Mobile

Give Rachael Ray a run for her money with these 13 recipe apps

You don’t have to be Gordon Ramsay to make a killer meal, you just need an easy to follow recipe app. We’ve compiled our 13 favorite cooking apps for Android smartphones and iPhones, including countless recipes to suit any taste.
Smart Home

This A.I.-enabled tech brings cutting-edge automation to grocery stores

Takeoff Technologies is working to make grocery deliveries fast, accurate, and convenient using A.I.-enabled technology to augment robotic grocery orders that can be completed in minutes.
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.
Social Media

GIF almost anywhere with Giphy’s new keyboard and sticker maker

We all love GIFs, but not every app supports them. Fortunately, the new Giphy' keyboard brings GIFs to any iOS app that supports multimedia. The update also comes with a new tool for creating animated stickers.