For its 10th birthday, Facebook gave itself the gift of soaring stocks

Facebook-login-closeup

As Facebook approaches its 10th birthday, stocks are soaring, thanks to a savvy mobile advertising strategy. Mark Zuckerberg alone made $3 billion dollars this week as stocks rose 16 percent following a glowing earnings call that revealed a successful ad strategy

The social network isn’t gaining users at the same clip it did in the past – more of a result of market saturation than the teen exodus various studies keep decrying – but what Facebook lacks in user growth, it’s making up for in major revenue increases. During the earnings call this week, Zuckerberg and his team reported a 63 percent increase in year-over-year revenue. 

Facebook’s initial foray into mobile did not impress investors, who were concerned the company would not find a way to sufficiently monetize their mobile app. As of January 2014, it’s clear those fears were unfounded. Mobile revenue has grown 41 percent in just a single quarter in 2013, and it now accounts for 53 percent of all of Facebook’s ad revenue. This means what was perceived as Facebook’s Achilles Heel has turned into the company’s golden goose. 

Facebook’s dominance in mobile advertising, along with the debut of attractive new standalone new reader app called Paper, have given investors confidence that the world’s largest social network isn’t going anywhere, especially as it continues to develop more standalone apps that provide additional mobile advertising opportunities. 

Emerging Tech

Here’s how Facebook taught its Portal A.I. to think like a Hollywood filmmaker

When Facebook introduced its Portal screen-enhanced smart speakers, it wanted to find a way to make video chat as intimate as sitting down for a conversation with a friend. Here's how it did it.
Mobile

Google insists it’s doing what it can to purge Play Store of malicious apps

Google's efforts to provide a secure and safe Play Store for Android users resulted in the company rejecting 55 percent more app submissions in 2018 compared to a year earlier. But the challenge is ongoing.
Social Media

Instagram test reveals direct messages may be coming to browsers

Instagram for the web has always been a minimalist affair compared to the feature-rich smartphone app, but in the last few years that's started to change. The latest news is that Instagram is considering adding direct messages.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Computing

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 
Social Media

LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The livestreaming feature is launching in beta in the U.S. before rolling out to the entire community.