Skip to main content

Facebook accused of tracking users even after they delete accounts

facebook eyeFacebook recently came under fire for allegedly tracking users’ browser activity after they had logged out of the site. The accusation was enough to prompt privacy advocates to call for an investigation of the company, which for its part insists the actions were solely to identify users and not to actually spy on them. Futhermore, Facebook said it will no longer use cookies to keep user identification.

Before all of that could blow over, new information suggests that the site’s snooping after you log out shouldn’t be your only concern. According to the Hamburg Data Protection agency, Facebook may be tracking users after they delete their accounts.

Bloomberg reports that the German privacy group says it suspects Facebook is installing cookies once a user opens an account and could use them to further track this person, even after cutting their ties with the social network. These cookies are kept for two years.

Facebook continues to insist that this data is not used for tracking but only for identifying and protecting current users against spammers and phishers. The site also says that “account-specific cookies” are eliminated when your profile is.

It’s the latest in a long line of privacy complaints lodged against the website. Whether these practices are common among Facebook’s competitors is still somewhat unknown, but it also doesn’t really matter. Facebook is far and away the largest social network in the world and holds a staggering amount of our personal data—it should and does raise more eyebrows when Facebook is accused of privacy infringements than if Google+ or Foursquare does, obviously. And while generally, consumer concerns haven’t been enough to create any significant backlash, the frustration with Facebook and its data harboring ways has been mounting. 

Editors' Recommendations

Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
Facebook is paying some users to suspend their accounts before the 2020 election
money-facebook

If Facebook offered to pay you to temporarily shutter your account, would you take the money?

Such an offer could even be coming your way after it emerged the social networking giant is offering cash payments to some Facebook and Instagram users as part of a study to learn more about the effects of social media on democracy.

Read more
Targeted Facebook ads are about to lose a big audience: iPhone owners
facebook hacked

The face of Facebook advertising is about to change. With Apple’s rollout of iOS14 in September, Facebook issued a short statement to advertisers letting them know that their formerly hypertargeted ads, as facilitated by the Facebook Audience Network platform, might not work anymore. As first reported by Axios, this will likely have a huge impact on the advertising industry, of which Facebook plays a huge part in the U.S. But while this may be bad for the advertisers and for Facebook, this could be a win for users’ privacy

The next update of the iPhone software will feature a new function wherein users have to opt in to being tracked by advertisers. This will require apps to ask iPhone users’ permission to collect and share their data. This puts advertisers who rely heavily on Facebook’s platform in a pickle, as Facebook’s ads are notorious for being extremely specific to the user.
Accomplishing what the boycott couldn’t
July 31 saw the end of a massive, much-ballyhooed advertising boycott — with more than 1,000 brands participating — that was supposed to bring Facebook to its financial knees in the name of social justice. Instead, the boycott barely dented the platform’s revenue.

Read more
Facebook says Apple didn’t let it tell users about App Store tax
facebook paid event image

Facebook claims Apple made it remove a note that informed users paying for an online event on iOS about the mandatory 30% App Store tax, Reuters reports.

While announcing its new paid online events feature, Facebook committed to a zero-fee policy allowing small businesses and creators to keep 100% of the revenue they generate -- except for if the user is paying on an iOS app. There, due to Apple’s mandatory in-app purchase tax, the social network said it planned to label online event ticket purchases with a message that read: “Apple takes 30% of this purchase.” On Android, the note says: "Facebook doesn't take a fee from this purchase."

Read more