Facebook Gifts adds iTunes for gifting music, games, movies, and apps

facebook gifts itunes

Facebook is expanding its Facebook Gifts program with the announcement of additional partners to the program. Today, Facebook announced that it was making iTunes available for gifting Facebook friends with music, movies, games, and apps.

Facebook Gifts isn’t available to all users yet, but it’s steadily being rolled out throughout the United States. Just a couple of weeks ago Facebook held a press conference at FAO Schwartz to announce that the social network had partnered with Baby Gap, Fab, Brookstone, Dean & Deluca, L’Occitane, Lindt, ProFlowers, Random House, Inc., and NARS Cosmetics. During the same press event, Facebook revealed that it had opened up Facebook Gifts to 10 million more people in the U.S. This is however just a sliver of the 1.1 billion total global users and the 168 million users in the United States alone, however, so there’s plenty more growing to do with this product.

But remember, Facebook Gifts isn’t just about giving to your Facebook friends. Just after Hurricane Sandy, which postponed the Facebook Gifts announcement set for October but was rescheduled to this month, Facebook announced its partnerships with 11 charities including the American Red Cross, Kiva, Charity Water, and others. Users are able to make charitable donations to these organizations directly through the Facebook Gifts feature.

As for sending friends an iTunes gift, users are now able to scroll and search through the in-Facebook module that opens up the iTunes store inside of Facebook Gifts. Gifting a digital good is the same as gifting a physical product from any other retailer so if you’re a user already there won’t be any features changes you need to worry yourself with. The only difference is that when you make a purchase, you’re essentially giving someone a gift card. The recipient has the final say on what they’d like to receive.

Facebook does have access to a treasure trove of data about each user’s interests through the Open Graph, which could play into Gifts recommendations. The social network, if users log onto third-party entertainment sites like Netflix, Hulu, Spotify, and others using Facebook Connect, knows exactly what we’re listening to, playing, and watching. There’s almost an expectation that Facebook will expand Facebook Gifts to account for the data it already has access to, to better help with users with recommending gifts for a friend’s Birthday. 

According to Facebook, the digital iTunes gifts will be made available for $10, $15, $25, or $50.

Emerging Tech

How emotion-tracking A.I. will change computing as we know it

Affectiva is just one of the startups working to create emotion-tracking A.I. that can work out how you're feeling. Here's why this could change the face of computing as we know it.
Social Media

Facebook says it unintentionally uploaded email contacts of 1.5 million users

Facebook says that over the last two years it unintentionally uploaded the email contacts of 1.5 million users as they signed up to the social networking service. The process has ended and the email addresses are being deleted.

10 Nintendo Switch tips and tricks to get the most out of your hybrid console

Have a new Nintendo Switch? Awesome! It's a great console from the moment you turn it on, but owners can make it even better by using a few simple tips and tricks. Here's what every Switch owner should know.

Amazon slashes prices on Ecovacs Deebot robot vacuums for one day only

Amazon cut prices of two Ecovacs Deebot robot vacuums for Deals of the Day. Robot vacuums have convinced millions of their value. I bought an Ecovacs Deebot as a family gift, and after a couple of weeks my wife said, "Best gift ever."
Social Media

Looking to officially rid your inbox of Facebook messages? Here's how

Deleting messages from Facebook Messenger is almost as easy as scrolling through your News Feed. Here, we show you how to delete an entire conversation or a single message, both of which take seconds.
Social Media

LinkedIn: Now you can express love, curiosity, and more with new Reactions

LinkedIn is following in the footsteps of Facebook (three years later!) with the rollout of new reactions that give users more ways to express themselves when responding to posts in their feed.
Social Media

Twitter’s experimental Twttr app is even more popular than the real thing

Twttr, the new app that lets regular Twitter users test new features, is proving more popular than the main app, according to the company. The revelation suggests some of the innovations may land for all Twitter users soon.
Social Media

Messenger and Facebook, together again? Facebook tests integrating chats

Longing for the old days where Facebook and Messenger were one app? Facebook is testing an integrated chat option. While Messenger remains more feature-rich, the test brings some chat functionality back into the Facebook app.
Social Media

How to download Instagram Stories on iOS, Android, and desktop

Curious about how to save someone's Instagram Story to your phone? Lucky for you, it can be done -- but it does take a few extra steps. Here's what you need to know to save Instagram Stories on both iOS and Android.
Social Media

Facebook, Instagram, and WhatsApp went down worldwide for 2 hours this morning

Chaos erupted on the internet this morning, as Facebook, Instagram, and Whatsapp all went down from 6:30 a.m. to approximately 9 a.m. Thousands of users were unable to access the sites or send or receive Whatsapp messages.

Skype screen sharing for mobile will let you share your swipes on dating apps

Skype is prepping the launch of screen sharing for mobile so you can share your swipes on dating apps, shop with buddies, or, perhaps, show a PowerPoint presentation to coworkers. It's in beta just now, but anyone can try it.
Social Media

Facebook toys with mixing Stories and News Feed into one swipeable carousel

Facebook's News Feed could look a lot like Stories if a prototype the social media giant is working on rolls out to users. The design change mixes Stories and News Feed posts into a full-screen slideshow that users swipe left to navigate.
Social Media

No more moon showers as Facebook Messenger’s dark mode gets official rollout

Facebook Messenger launched a dark mode last month, but to activate it you had to message the crescent moon to someone. Now it's been rolled out officially, and it can be accessed in a far more sensible way — via settings.

Twitter has revealed a launch date for its handy hide replies features

Twitter has revealed a launch date for a feature that lets users hide replies to their tweets. The hope is that it will help the original poster filter out offensive or irrelevant content from conversation threads.