Facebook adds more control over ads to customize and improve user experience

faceook ad policies discrimination facebook ads
There’s nothing worse than loading up a website just to be redirected to an advertisement you can’t click away from. It’s annoying and it ruins your viewing experience. This is one complaint that Facebook has discovered users have regarding online advertising – so much so that many have installed ad-blocking software. With so much content moving online, advertisers need to find ways to reach users without irritating them into engaging ad blockers. And Facebook is making a move to do just that.

Updated on 08-10-2016 by Williams Pelegrin: Included information on Adblock Plus’ blog post composed in response to Facebook’s move.

The social network has spent that last few years learning about what its viewers want to see from online advertisements when it comes to content and layout. Now, it has created tools that allow users to customize their ad experience, allowing people to adjust their interests and personalize their advertising experience. There was also a need for people to eliminate advertisements from businesses and organizations that had added them to their contact lists, and Facebook has given users the ability to do that.

In the past, the only option available was for people to block all advertisements in order to avoid seeing those that weren’t applicable or that were annoying and distracting. This new ad implementation will push ads to users even if they have ad-blocking software enabled. But Facebook hopes that by providing relevant advertisements, people will accept them as helpful in finding new products and services that are actually useful to them. In addition to the extra controls, Facebook has redesigned advertisements to integrate better with users’ online experiences without causing disruptions.

It is common practice for advertisers to pay extra to circumvent ad blocking. Facebook relies on advertising to support its free platform, which provides users with a powerful place to stay connected. Instead of taking money to allow advertisers to get around ad blocking, it believes that by changing the advertising controls, it can improve the experience for all Facebook users.

Adblock Plus, one of the more popular ad-blockers out there, said the move “takes a dark path against user choice.”

“In any case,” Adblock’s statement continued, “it’s hard to imagine Facebook or the brands that are being advertised on its site getting any sort of value for their ad dollar here: publishers (like Facebook) alienate their audience and advertisers (the brands) allow their cherished brand name to be shoved down people’s throats,” wrote Eyeo communications and operations manager Ben Williams.

You can learn all about Facebook’s new ad controls on its official blog post, and decide whether Facebook or Adblock Plus has the better argument.

Home Theater

Roku Channel adds a section just for kids, gives parents more control

The ever-expanding Roku Channel -- Roku's all-in-one free and paid online streaming service -- now has a section featuring kid-friendly programming from both ad-supported and subscription sources.

Epic Games insists Fortnite B.R.U.T.E. is fun; #RemoveTheMech not happening

Epic Games said that the controversial B.R.U.T.E. vehicles are part of providing "a fun experience" to Fortnite players. It appears that the developer has no plans of listening to the #RemoveTheMech movement.

The best Windows 10 keyboard shortcuts

Windows 10 has many useful new keyboard shortcuts for its various features. Check out some of the most useful Windows 10 keyboard shortcuts to improve your user experience and save time.
Home Theater

The Roku Channel gets five new channels, including the free Fubo Sports Network

The Roku Channel is a great place to search for a variety of free, ad-supported movies and TV shows. But it also has a great collection of free livestreaming options, which now include more sports, news, and comedy.

Sen. Josh Hawley wants to ban infinite scroll and autoplay videos

Sen. Josh Hawley introduced legislation on Tuesday calling for tech giants to curb deceptive techniques that fuel social media addiction.The bill would ban features that he says can be addictive to users like infinite scroll and autoplay.

Facebook’s ‘brain-computer interface’ could let you type with your mind

Facebook talked a couple of years ago about creating technology that lets you type with your mind. Aimed primarily at patients with speech loss due to paralysis, the company recently offered an update on its ambitious project.

WhatsApp has 400 million users in India, but no fix for its fake news problem

WhatsApp is struggling to stem the tide of fake news in India, its biggest market. In the last few years, its platform has been inundated with an around-the-clock avalanche of misinformation -- misleading mobs into lynching innocents and…

Facebook just deleted fake accounts from the Middle East

Facebook removed fake accounts from UAE, Egypt and Saudi Arabia because of coordinated inauthentic behavior. The social network announced in a blog post the removal of pages, groups, and accounts that originated in these countries.

The FTC wants to know exactly why Facebook bought Instagram and WhatsApp

The Federal Trade Commission's antitrust investigation into Facebook will focus in on its acquisition of Instagram and WhatsApp. The FTC wants to know if Facebook tried to acquire its social media rivals before they would become a threat

Facebook is going to add its name to Instagram and WhatsApp

Facebook plans to add its name to both Instagram and WhatsApp as politicians call for the social media giant to be broken apart and the FTC investigates Facebook’s acquisition of both companies.

These are the 10 most disliked videos on YouTube

Ever wondered which videos are the most disliked videos on YouTube? Well, we have the top ten list you’re looking for. Here are the latest videos with the most dislikes currently on YouTube.

Telegram’s new Slow Mode aims to bring order to noisy group chats

Messaging app Telegram has just released some new features that are bound to please. Slow Mode aims to bring some order to group chats, while Silent Messages ensures you won’t wake your buddy if you get in touch late in the day.
Social Media

The EU could hit Facebook with billions in fines over privacy violations

The European Union is reportedly nearing the end of its investigations into some of the cases it has opened against Facebook pertaining to the EU’s General Data Protection Regulation or GDPR. The EU currently has 11 open cases against the…
Social Media

Quit hitting refresh: Twitter is testing a subscribe to tweet replies feature

Soon you might be able to get a push notification when a tweet has been replied to as well. Twitter is currently testing a new feature that will allow users to turn on notifications for a particular thread.