Facebook gets Pinspired with new brand-facing Collections feature

facebook collectionsFacebook is the latest social network to take a page out of Pinterest’s playbook with a new pinboard-inspired tool called Collections. The feature is a visual mechanism that gives brands and retailers the ability to add Want and Collect buttons to their product posts – and when users click, they create (and share) wishlists while also giving click-through purchasing power.

Publicly-owned Facebook is still fighting Wall Street and its disappointment with the social network’s revenue streams, or lack thereof. There’s been overwhelming criticism and concern about how Facebook will turn its mass reach and escalating user numbers into profit, and the company has responded accordingly with brand-focused features rolling out fast and furiously.

collect Businesses can now add Collections to their Facebook arsenals. “We’ve seen that businesses often use Pages to share information about their products through photo albums,” a Facebook spokesperson tells us. “Today, we are beginning a small test in which a few select businesses will be able to share information about their product [through Collections].”

Facebook says Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com will get the first crack at Collections starting today. The tool will be a new type of Page post option for brands – so it will show up with the Photo and Status update box. “For this test, people will be able to engage with these Collections by ‘liking,’ ‘collecting,’ or ‘wanting’ the products,” says Facebook. “We are testing these three actions, and we are creating three distinct groups of users to test each action.”

For the time being, this is only available within Facebook, there’s no social plugin for brands’ to integrate into their own sites.

wantPinterest inarguably injected some organization into the digital collection trend we’ve seen taking over the Internet. The process of virtually hoarding and presenting “things” has become big business, and much ado has been made about the purchase-driving power of Pinterest. While there’s some skepticism at how effective the pinning-repinning model actually is when it comes to bottom lines, it has certainly built a reputation for itself as the hot, new way to format your digital storefront.

Don’t go thinking this is a Pinterest-killer, because it isn’t in the slightest: There’s no discovery element, and it’s available to brands-only (at least for the time being). Pinterest is a platform, and Collections a mere feature. It isn’t going to revolutionize how brands’ target and woo consumers, but it’s certainly a convincing argument to keep their businesses active on Facebook. 

Emerging Tech

White spots on Ceres are evidence of ancient ice volcanoes erupting

Scientists are pouring over data collected by NASA's Dawn mission to learn about the dwarf planet Ceres and the bright white spots observed at the bottom of impact craters. They believe that these spots are evidence of ice volcanoes.
Gaming

These Xbox One exclusives are the definition of quality over quantity

Xbox One has a prestigious collection of handpicked titles that you can't play on other consoles. Here are the latest and greatest Xbox One exclusives, including some that are also available on PC
Emerging Tech

NASA’s MAVEN orbiter has a new job as a communication relay for Mars 2020

NASA's Mars Atmosphere and Volatile Evolution (MAVEN) orbiter has been collecting atmospheric readings but now is taking on a new job as a data relay satellite for the Mars 2020 mission that launches next year.
Gaming

Get creative and collect 15 coins with our Fortnite overtime challenges guide

The first Fortnite overtime challenges are now available. Use our guide to help you collect the hidden coins in the featured Creative mode islands and get closer to that free season eight battle pass.
Social Media

Periscope tool adds guests to feeds so streamers can become talk show hosts

Periscope users can now invite viewers to chime into the conversation with more than just the comment tool. By enabling the option to add guests, livestreamers can add guests to the conversation, in audio format only.
Photography

Crouching, climbing, and creeping, the perfect Instagram shot knows no bounds

Just how far will you go for the perfect Instagram? A recent survey shows just how willing Instagram users -- and Instagram husbands -- are to climb, lie down, embarrass themselves or let their food go cold for the perfect shot.
Social Media

Facebook’s long-promised ‘unsend’ feature arrives. Here’s how to use it

Send a message to the wrong person? Messenger now gives you 10 minutes to take it back. After an update beginning to roll out today, users can now retract messages if they act within the first 10 minutes after sending the message.
Social Media

YouTube boss admits even her own kids gave the ‘Rewind’ video a thumbs down

YouTube's 2018 Rewind video went down like a lead balloon at the end of last year, becoming the most disliked video in its history. And now YouTube's CEO has admitted that even her own kids thought it was pretty darn awful.
Social Media

Snapchat finally recovers from its redesign — so here comes an Android update

Snapchat's drop in users after launching a controversial redesign has finally stagnated. During the fourth quarter and 2018 earnings report, Snapchat shared that the company is rolling out an Android update designed to increase performance.
Social Media

Skype’s new ‘blur background’ feature could help keep you from blushing

Skype's latest feature for desktop lets you blur your background during video calls. The idea is that it keeps you as the focus instead of distracting others with whatever embarrassing things you might have on show behind you.
Social Media

Twitter users are declining but more people are seeing ads every day

Twitter's end-of-the-year report for 2018 is a mix of good and bad news. The good news is that more users are seeing adds daily, the metric the company will focus on moving forward. But the bad news is that monthly active users are…
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. Here are some of the best subreddits to get you started.
Computing

YouTube beats Apple, Netflix as the most trusted brand by millennials

The popular video sharing website YouTube climbed up in an annual Mblm study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings. 
Social Media

LinkedIn finally gets around to launching its own live video tool

Live video is coming to LinkedIn for businesses and individuals on the site. The livestreaming feature is launching in beta in the U.S. before rolling out to the entire community.