Facebook gets central role in Obama 2012 re-election campaign

Obama-2012-facebook

President Barack Obama officially launched his bid to remain in office for a second term today — and, once again, Facebook has become a fully integrated part of the political strategy.

Of course, the Obama team has created a fully-formed Facebook page for the re-election, complete with family photos and Obama’s favorite TV show (hint: it’s “Sportscenter.”) But that’s only the tip of the campaign’s social media iceberg.

The newly redesigned BarackObama.com now includes additional functionality when logged into Facebook through the site. Most notable is an interactive banner module that allows users to scroll through all their Facebook friends who haven’t yet joined the 2012 Obama campaign’s custom “Are you in?” application.

This feature enables Obama supporters who have joined to quickly remind their left-leaning friends to get involved with the campaign straight from BarackObama.com (with or without the help of an “optional message.”)

From the few minutes we spent clicking around, the Obama friend bar is definitely a solid feature that compels you to tell others about the campaign. But it would work far better if it were possible to also view your friends in a list, rather than one at a time. This would enable you to quickly check mark the ones you think would be interested in Obama’s re-election campaign. As it is now, you have to keep scrolling until you randomly find the people you want to contact.

The current functionality has its purpose, however, especially for those with the time and the will to click through each friend for consideration. Many of us, however, aren’t so lucky.

It should come as no surprise that Facebook is central to Obama 2012. The president’s “personal” Facebook page has nearly 19 million “likes,” and his 2012 re-election page has already earned more than 25,000 as of 8am EST today.

In addition, a recent Harvard University study shows that 55 percent of 18- to 29-year-olds support Obama for 2012. Of that demographic, 80 percent had a Facebook account. And that number jumps to 90 percent when looking at only college students.

The ties between Facebook and Washington go even deeper than just marketing potential. Just last week, it was rumored that Obama’s former press secretary Robert Gibbs is considering a high-profile (and high-paying) job with the Palo Alto, California, social network giant.

Computing

Was your Facebook account hacked in the latest breach? Here’s how to find out

Facebook now reports that its latest data breach affected only 30 million users, down from an initial estimate of 50 million accounts. You can also find out if hackers had accessed your account by visiting a dedicated portal.
Mobile

If you're light on memory, these are the best lite apps for Android and iOS

Looking to save data, storage, and reduce performance issues? Lite apps and Progressive Web Apps (PWAs) are the best options. Here's our roundup of lite apps and PWAs for all the most popular apps on the market.
Social Media

Want internet immortality? Here's how to make the best memes

From Bad Luck Brian to Overly Attached Girlfriend, there's no shortage of memes in the world. But, there's always room for one more. Here's a quick rundown of memes and a guide on how to make your own.
Home Theater

The best movies on Netflix in October, from 'The Witch’ to ‘Black Panther’

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, subdued humor, or anything in between.
Gaming

The hottest Nintendo Switch games you can get right now

The Nintendo Switch's lineup started off small, but games have steadily released as the console continues through its second year. Here are the best Nintendo Switch games available now, from Super Mario Odyssey to Fortnite.
Mobile

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.
Photography

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.
Computing

Adobe’s craziest new tools animate photos, convert recordings to music in a click

Adobe shared a glimpse behind the scenes at what's next and the Creative Cloud future is filled with crazy A.I.-powered tools, moving stills, and animation reacting to real-time tweets.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.