Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

Facebook hits back at Google+ with ‘Facebook for Business’


Just as Google+ has been busy shutting down company profile accounts for violating their user policy, Facebook announced Tuesday its launch of Facebook for Business (, a webpage that provides directions for how to use the social network’s organization-centric resources.

As Colleen Taylor at GigaOm reports, Facebook for Business does not include any new features. Instead, it simply makes it easier for business to use the wide variety of social networking services that have long been available to them through Facebook.

Related Videos

“Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing — word of mouth,” a Facebook spokesperson told GigaOm via email. “We created to make it even easier for people to reach these objectives and grow.”

The services Facebook provides to businesses include: pages, which are user profiles for organizations; advertisements, which appear in a sidebar on users’ profiles; sponsored stories, which are a different kind of ad that appears in a user’s News Feed when one of their friends “likes’ a business’ page; and platform, which helps businesses create Facebook apps and use the site’s social plugins.

While none of these services are news in and of themselves, Facebook’s timing for launching the new business help section certainly appears to be a hit back at Google, which has stolen the social networking spotlight in recent weeks, despite its decidedly mismanaged rollout of business profiles on Google+.

Neither the launch of Facebook for Business nor Google+’s sluggish handling of business profiles will likely have much affect on the long-term battle for social networking dominance. Google+ is certainly growing at an impressive rate — it is estimated to have passed 20 million users in under 30 days — but Facebook remains leagues larger, with 750 million users in its ranks, most of whom are probably not paying much attention to any of these minor corporate spats.

Editors' Recommendations

Twitter will soon be a bit less irritating for many people
Twitter logo in white stacked on top of a blue stylized background with the Twitter logo repeating in shades of blue.

With or without Elon Musk at the helm, Twitter can’t seem to decide what it wants to do with its algorithmic timeline, currently branded as “for you,” which shows tweets it thinks you'll like, whether or not you follow the tweeter.

For years it’s been messing about not only with the algorithm but also with the extent to which it forces the timeline on users.

Read more
Trump allowed to return to Facebook and Instagram
Trump stylized image

Meta is ending its suspension of Donald Trump on Facebook and Instagram, allowing the former president to start posting again as he eyes a return to the White House via the 2024 election.

Trump was suspended indefinitely from the social media sites shortly after the riots at the Capitol in January 2021.

Read more
Elon Musk says Twitter will launch pricier Blue tier free of ads
A digital image of Elon Musk in front of a stylized background with the Twitter logo repeating.

Elon Musk said on Sunday that Twitter is planning to offer a higher-priced Blue subscription that will have zero ads.

Musk, who acquired Twitter in October 2022 in a deal worth $44 billion, didn’t say how much the new tier will cost, nor when it will launch.

Read more