Skip to main content

Business Pages will soon be able to post to Facebook Stories

Crisis Response Hub
Facebook’s slow-growing Snapchat clone Stories could be getting a boost — the social media platform recently confirmed that Stories would be rolling out for Pages within the next month.

According to TechCrunch, Facebook says that Pages will be able to post its own Stories soon, as the company is working to bring the feature to business profiles. The feature will allow businesses to post their own string of video clips that disappear after 24 hours, with the Story popping up in the same location as current Facebook Stories, displayed for users who follow the page.

While Snapchat originated the feature, Instagram boasts the highest number of Stories users, including public figures and brands using the feature. A year after launching the feature, Instagram said that half of all businesses on Instagram were using Stories on at least a monthly basis. That trend likely influenced Facebook’s decision to open up the feature to brands using public Pages as well.

“We’ve been listening to our community and working to make it fast, fun, and easy for people and Pages to create Stories on Facebook,” Amy Sun, Facebook product manager, told TechCrunch. “Over the coming month, Pages will be able to create Stories to share with the people who follow them.”

Giving Pages access to the Facebook Stories feature could help the sharing option to expand to more users, but it could also fill the feature with content that too closely resembles ads, depending on the type of short videos businesses share.

Facebook has been working to expand the Stories feature with several updates since the tool first launched earlier this year. A public privacy setting has already brought the feature to public profiles, bringing the tool beyond just friends, something that Pages integration should help expand. The company also migrated the feature to desktop viewers over the summer.

Last week, the company launched cross-compatibility to post Instagram Stories to Facebook, a feature which should help expand the number of Stories posted to Facebook. While Facebook hasn’t shared any hard numbers, the feature hasn’t been as popular as Instagram’s, where the stream of videos skyrocketed to 100 million users in the first two months. Instagram Stories now has over 250 million users.

Editors' Recommendations

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Facebook now lets businesses charge for online events
facebook paid event image

Facebook is letting businesses charge money for live online events, which it says will help businesses stay afloat as the pandemic keeps customers away from storefronts.

With the new addition to the platform, page owners can host an event on Facebook and charge guests attendance fees.

Read more
Facebook removes Trump post over coronavirus misinformation
Trump stylized image

Facebook has removed a post from President Donald Trump’s Facebook page after concluding that it contained false claims about the effect of COVID-19 on children.

The post, which appeared on the account on Wednesday, August 5, included part of a Fox News phone interview with the president in which he said that children are “almost immune” to the virus.

Read more
Facebook says iOS 14’s new privacy tools could harm its ad business
apple ios 14 beta hands on review siri icon

Apple has made it even more difficult for developers to mine your data on iOS 14. One of the new additions prevents advertisers from covertly tracking you across nearly all apps and websites, and Facebook, for one, is not looking forward to it.

On Facebook’s second-quarter follow-up earnings call, David Wehner, the company’s chief financial officer, called the forthcoming update a “headwind” and said it will “make it harder for app developers and others to grow using ads on Facebook and, really, outside of Apple, to some extent.”

Read more