Brazil’s sin-free version of Facebook gets cease-and-desist letter from real Facebook

facegloria brazil sin free facebook
Update on July 14, 2015, by Marc Schenker: Facebook sent a cease-and-desist letter to the makers of Facegloria, according to CNNMoney. Facebook’s gripe is twofold: It’s concerned that Facegloria is committing trademark infringement and causing consumer confusion. A Facebook representative stated that the company has to protect its brand, just like any other business.

However, it doesn’t mean Facegloria can’t function as a service. With 100,000 users signing up in one month, it appears there’s interest for such a service. It may just need to remove any naming or design associations that mimic Facebook. 

So far, Facegloria has not commented publicly.

Facebook’s algorithms may already skew your content in order to make you happier, but if you’re really just itching for a pure and holy experience, devoid of anything even remotely sinful, visit Facegloria, Brazil’s G-rated version of Facebook.

The social media platform invites anyone and everyone to sign up for an account, but the rules of participation are strict – no swearing, no “violent or erotic content,” or any displays of homosexual activity. Photographs of marijuana, alcohol, and perhaps even tobacco may come under close scrutiny, and you’d better think twice before posting that bathroom selfie if you’re scantily clad.

While the audience for such a platform may be limited in the United States, about 20 percent of Brazil’s 202-million-strong population are Evangelical Christians, the target demographic for Facegloria. Already, in just one month of operation, the site has rounded up 100,000 loyal users who willingly click an “Amen” button instead of a thumbs up.

Web designer and co-founder Atilla Barros told AFP, “On Facebook you see a lot of violence and pornography. That’s why we thought of creating a network where we could talk about God, love, and to spread His word.”

The project started three years ago, when Barros and three of his most pious colleagues at the mayor’s office became unrepentantly frustrated with the filth that they saw on Facebook profiles. So with seed money and blessings from the government itself, they launched their Christian version of the site. Their goal now, says Barros, is to hit 10 million in two years, and with a mobile launch on the horizon, this may be a possibility.

Today, Facegloria is only available in Portuguese, which means that its moderators only monitor material posted in the platform’s native tongue. This means that despite its ability to recognize 600 swear words in Portuguese, you can curse all you want in English without any repercussions (not that we would recommend such a strategy).

Still, the team of 20 moderators notes that their jobs are relatively easy – after all, why sign up for Facegloria if your plan is to post “inappropriate” content? So if Facebook is just getting too raunchy for you, consider a move to Brazil and a profile on Facegloria.

(This article was originally published on July 7, 2015.)

Product Review

Putting on the grits with the Instant Pot pressure cooker

If you want to dip your toe into the low-temperature waters of sous vide, the Anova precision cooker is a good way to start. It has a robust app and an easy-to-use interface that just may convert you to a whole new way of cooking.
Product Review

Montblanc Summit 2 offers smart functionality but still looks good with a suit

Montblanc’s Summit 2 is the first smartwatch to use Qualcomm’s Snapdragon Wear 3100 processor. It’s feature packed, with GPS, NFC for Google Pay, and a heart rate sensor, but it also has the classic timepiece look.
Movies & TV

Ice meets fire in HBO's latest 'Game of Thrones' season 8 teaser

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

You can now share saved Facebook posts with a Pinterest-like collection tool

Facebook collections can now be shared with friends if you also want to allow them to contribute to the list. Facebook is rolling out an update that allows users to add a contributor to their collections, or lists of saved Facebook posts.
Mobile

Broadway actor tells Kanye West to get off his phone during opening night

Theater actors can get understandably upset when they spot someone in the audience fiddling with their phone instead of watching the show. The other night that audience member was Kanye West, and he got called out for it.
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.