Fortune 500 CEOs gradually using social media, but most still can’t be bothered

Twitter quote
As social media increasingly becomes a dominant force in marketing for nearly any type of business, there is, surprisingly, a small group of Fortune 500 CEOs who, according to a study by Domo and, are still underutilizing social media. However, when compared to previous years, there is a small uptick, with new brands to the elite list and younger CEOs leading the way to increasing engagement on certain social networking platforms.

While there are users such as CEO Jack Salzwedel of American Family Insurance, who consider social media integral to their leadership, the majority of CEOs are still avoiding social media altogether. “Some CEOs say they’re too busy for social media. I say, it’s part of the job,” Salzwedel told Domo and In fact, according to’s study, 61 percent of Fortune 500 CEOs have no social media presence at all. While this is a slight improvement over last year’s 68 percent, it still encompasses a large part of the business world that has simply chosen to opt out of networking online. Of the 39 percent of the CEOs who were active on social media, 70 percent were only active on one network, and as of 2015 data, not one single Fortune 500 CEO was active on all six major social media platforms – Twitter, Facebook, LinkedIn, Google+, Instagram, and YouTube.

Further, of the Fortune 500 CEOs, the 70 percent who were active on just one social network joined LinkedIn first and 41 percent were featured on their companies’ YouTube channels, indicating that there might be more interest if the platform is strictly limited to business purposes.

Younger generation of CEOs tend to be more active on a social media platform, as well as new CEOs of existing companies and companies that are new to the Fortune 500 list; these CEOs are the ones contributing to the slight increases in social media engagement. Salesforce’s Marc Benioff, Expedia’s Dara Khosrowshahi, and Harley-Davidson’s Matthew Levatich are among the CEOs who are leading the way in how corporate leaders are engaging with customers on social media, and showing the human side of big business.

Despite big business’ use of Twitter for customer service, Fortune 500 CEOs find little time to tweet. According to, of the 50 Fortune 500 CEOs on Twitter, 16 have tweeted less than 25 times during their entire time on the network. This includes those that with enormous numbers of followers such as IBM’s Virginia Rometty and Berkshire Hathaway’s Warren Buffett, who currently has more than one million followers. Instagram and Google+ are even more underutilized than Twitter.

Some reasons that Fortune 500 CEOs might avoid social media, according to the research, could be that they are simply too busy, plus it’s difficult to recognize the benefits. Further, there are a large number of CEOs and businesspeople in general who just haven’t received any sort of coaching or training on the best ways to use social media.

And while video as a whole has increasingly become the preferred feature on social media platforms among users of all professions, ages, and backgrounds, it is growing faster than any other social medium among CEOs. This could indicate even more growth online among Fortune 500 CEOs in the near future.


Rockstar Games employees defend work culture following controversy

Rockstar Games employees have taken to social media to speak out about working conditions following the controversial comment about 100-hour work weeks made by co-founder Dan Houser in an interview.
Social Media

Grow your Twitter audience overnight with these simple tips and tricks

Using Twitter can be intimidating, but these tips will help you feel less inadequate when you look at your follower count. As long as you use a bit of moderation, you'll soon be one step closer to social media fame.
Social Media

Some major Facebook investors want to oust Zuckerberg after scandals

After multiple scandals, Facebook investors are proposing founder and CEO Mark Zuckerberg leave his position as chairman. The group says that making the position independent would remove Zuckerberg's "unchecked corporate power."
Press Releases

Digital Trends welcomes new creative director on the heels of other major hires

PORTLAND, Oregon, October 15, 2018 -- Digital Trends, the world's largest independently owned technology review site, announced today that Ben Hermel is joining the company as creative director. Hermel joins a growing list of major new…
Social Media

These are the best ways to make an animated GIF

Love sharing GIFs with your friends and peers, but wish you could make your own? Here's how to do so in Photoshop, or using a few other methods that don't require you to shell out a premium fee with each calendar year.

Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Social Media

Like a pocketable personal stylist, Pinterest overhauls shopping tools

Pinterest shopping just got a bit better with a trio of updates now rolling out to Pinterest. The first replaces Buyable Pins with Product Pins for more features, including knowing whether or not a product is in stock.
Smart Home

Facebook’s new Portal device can collect your data to target your ads

Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard.
Social Media

YouTube is back after crashing for users around the world

It's rare to see YouTube suffer serious issues, but the site went down around the world for a period of time on October 16. It's back now, and we can confirm it's loading normally on desktop and mobile.
Social Media

Twitter has sorted out those weird notifications it was sending

Twitter started churning out weird notifications of seemingly nonsensical letters and numbers to many of its users on Tuesday morning. The bizarre incident even prompted Twitter boss Jack Dorsey to get involved.

Adobe MAX 2018: What it is, why it matters, and what to expect

Each year, Adobe uses its Adobe MAX conference to show off its latest apps, technologies, and tools to help simplify and improve the workflow of creatives the world over. Here's what you should expect from this year's conference.
Home Theater

Facebook might be planning a streaming box for your TV that watches you back

Facebook is reportedly working on a piece of streaming media hardware for your living room with a built-in camera for video calls, something people may not want given the company's recent controversies.

Adobe’s craziest new tools animate photos, convert recordings to music in a click

Adobe shared a glimpse behind the scenes at what's next and the Creative Cloud future is filled with crazy A.I.-powered tools, moving stills, and animation reacting to real-time tweets.
Social Media

Over selfies and an onslaught of ads? Here's how delete your Instagram account

Despite its outstanding popularity and photo-sharing dominance, Instagram isn't for everyone. Thankfully, deleting your account is as easy as logging into the site and clicking a few buttons. Here's what you need to do.