Foursquare continues to expand its services for users. On Wednesday the location-based social networking startup announced a logical addition that could give it an edge over recommendation competitors such as Yelp: Menus.
In a blog post, the company said that users can now peruse over 13,000,000 items on menus at 250,000 restaurants in the US; with more data on the way. Menus will pop up by clicking through on the right hand side on venues pages that offer the service.
Data seems to vary for different restaurants, but aside from basic entries, some menus show ingredients, prices and a pricing icon with 1-4 dollar signs to give users an idea of how expensive a night they have a head of them. According to The Next Web, Foursquare’s menu offering includes prices from spas, salons, recreation and other local business along with restaurants.
The menus are powered by a partnership with New York-based startup SinglePlatform. The startup was launched in 2010 by Wiley Cerilli in order to help local business transition into the realm of Internet marketing and social media. Restaurants provide SinglePlatform with data like menus, calenders and photos and the Startup pushes all this information to publishing partners like Foursquare. SinglePlatform currently has 400,000 menus from 13,000 US cities, and is planning on pushing into the International space soon which would complement Foursquare’s Explore product.
With the partnership, Foursquare is making itself quite a nuisance to its competitors. Last week the social networking service expanded its Explore feature to the web, breaking from the limitations of mobile. Currently, Foursquare’s menu’s are limited to foursquare.com and m.foursquare.com, but the menus will be coming to the apps soon along with more of SinglePlatform’s data.
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