Gender can be accurately guessed from a single Tweet


Researchers with the Mitre corporation have developed a method to accurately guess gender by isolating specific words in a tweet. Twitter does not collect gender within profiles making this a perfect testing ground for the algorithm. The team first collected the  location, description, profile name and real name of all Twitter users in the sample. Most of the Twitter users in the sample size has only posted one time on the social service. An opening test was to see if the algorithm could detect a person’s gender from the name and the computer was able to guess correctly 89 percent of the time.

By analyzing only the content of a single tweet, the algorithm was able to guess gender correctly nearly 66 percent of the time. Analyzing all the tweets in a user’s stream increased accuracy to a bit over 75 percent. Other results included about 71 percent accuracy on just the description and 77 percent accuracy on the screen name. When combining all four fields with the tweets, the computer had a 92 percent accuracy rating.

tweetPunctuation often popped up as an indication of gender. Usage of a smiley face or an exclamation point typically indicated that the gender is female. Females are also more likely to use words like “love”, “cute”, “happy”, “mommy”, “sleep”, “school”, “baby”, “bed”, “chocolate” and “hate” as well as Internet slang like “LOL” and “OMG”. Males only had a couple phrases attributed to them including “http” and “google”.

The study also showed clear gender lines for “possessive bigrams”, a phrase that starts with “my” or “our”. Phrases attributed to males included “my wife”, “my gf” and “my beer”.  Females most commonly used “my yogurt” and “my husband”. These phrases were also analyzed to identify political identification. Tweets about yoga, vegetarians and the Los Angeles Lakers are most likely to come from Democrats while tweets about Walmart, weapons and LSU are most likely to come from Republicans.

This algorithm would be useful to anyone attempting to reach a specific audience on Twitter, namely brands and businesses attempting to market themselves to the Twitter audience.

Social Media

Twitter tests home screen button that offers more control of your timeline

Twitter recently relaunched its reverse-chronological timeline, but accessing it means diving into settings. Now the company is testing a button on the main screen that lets you switch between the two different styles of timeline.
Movies & TV

Winter coming in spring? HBO reveals 'Game of Thrones' season 8 premiere date

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Movies & TV

The best shows on Netflix, from 'The Haunting of Hill House’ to ‘The Good Place’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Movies & TV

Cassian Andor series and 'Mandalorian' details expand Star Wars' future

Disney has sky-high expectations for its Star Wars universe, with plenty of plans for the franchise on the big screen and television over the next few years. Here are all the upcoming movies and TV shows, both rumored and confirmed.
Social Media

Snapchat’s PR firm is suing an influencer for failing to influence

Snapchat's PR firm is suing a social media influencer for his alleged failure to promote Spectacles on Instagram. Actor Luka Sabbat was paid $45,000 upfront, but the suit claims he fell well short of the terms of the deal.

WhatsApp finally gives in to the lure of cash-generating ads

WhatsApp's co-founders always said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to incorporate them.

Urban legends for the digital age: The best scary stories from the internet

In need of some simple scares this Halloween? We've combed the internet for the best creepypastas, urban legends, and scary stories. From found footage YouTube videos to a deceptively scary wiki, these stories are sure to spook.

Shazam hooks up with Instagram Stories for another way to share songs

The latest update for Apple-owned Shazam lets iPhone users share music tracks to Instagram Stories in a few quick taps. To enable the feature, just make sure you have the latest version of Shazam loaded on your handset.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."