Skip to main content

A great day for the Internet: You can now post animated GIFs on Facebook (sort of)

gif fans rejoice you can now post them on facebook like
Image used with permission by copyright holder

There comes a time on the Internet when no response can quite say it like an animated GIF can. I mean, sure, you could type “WHAAAT?!?!?” but does that really capture the essence of befuddlement quite like this does: 

Confused Animated Gif on Giphy

No, it does not. And it NEVER WILL. 

But Facebook users have been denied the special brand of satisfaction one enjoys when you get to summarize your mood with a looping animation. Facebook worried that allowing GIFs would make the site look too MySpace 1.0, too busy (yet they insist on that hideous news ticker in the corner, go figure). But Facebook has set aside its worries to work with Giphy and come up with a way for users to share their favorite GIFs. 

So how do you do it? Unfortunately, if you just copy and paste a GIF from any place on the web, it still won’t work on Facebook. But if you search Giphy for a good GIF and then share it on Facebook through the website, your friends will be able to click on your update and see the animated loop within their NewsFeed. 

To give you a walk-through, first go to the Giphy website and search for whatever you’re interested in posting. Then you can either just press the “Facebook” button that will post the GIF to your wall, or you can copy and paste the Giphy URL into your status box.

If you want to comment on someone’s post with a GIF, just copy and paste the URL into the comment box. The GIF comes up as a link, not an image, which is a bummer because you have to click on it to get it to start playing, but hey — it’s a step in the right direction. (Here’s at look at how we’ve already gone to town with the feature.)

Giphy co-founder Alex Chung is excited about this partnership. “When we launched Giphy, a few Facebook employees wrote us in support and longed for the day when GIFs would be supported natively on Facebook.  One of their engineers spelled out for us exactly what we’d need to do to get all our GIFs to play on Facebook.  Since then we’ve been in talks with Facebook directly and they support our method for GIFs on Facebook until they someday support GIFs natively again, which may never happen.”   

And Chung thinks the addition of GIFs will give brands a new marketing tool. “Before brands were only able to use Tumblr as an avenue to post their GIFs.  There never has been an easy way for brands to use GIFs on Facebook where they have more engagement and established audiences.  Giphy will allow them to import all their Tumblr GIF content onto Facebook.  We’re working with Gap to launch this and have a ton of other brands wanting to come quickly after,” he says. So the introduction of GIFs is good for Facebook’s ability to appeal to advertisers as well as a good way to keep users happy. 

As for me, I long to live in a world where my profile picture can be this: 

Celebrities Animated Gif on Giphy

But for now, this new Giphy workaround for Facebook will have to suffice. 

Editors' Recommendations

Kate Knibbs
Former Digital Trends Contributor
Kate Knibbs is a writer from Chicago. She is very happy that her borderline-unhealthy Internet habits are rewarded with a…
Let the GIF games begin — Giphy Arcade lets you build micro games with stickers
giphy arcade launches customization v1



Read more
We now have scientific proof that quitting Facebook makes you less depressed

There’s now scientific proof of what we already knew: Quitting Facebook is beneficial for your health. 

A new report titled “The Economic Effects of Facebook” was published this week online in the journal Experimental Economics. The study looked at two groups of Texas A&M student participants in 2017: Those who went off Facebook for a week and those who remained on the social media platform during that period. The findings, discussed in Nieman Lab, were that the students who were off of Facebook consumed less news and also reported greater overall well-being. 

Read more
How to post a GIF on Instagram
instagram offline f8 2017

GIFs remain a popular source of entertainment across many different social media platforms. You'd think that Instagram would catch up, especially since uploading a GIF to Facebook is so easy. Since Instagram doesn't offer native GIF support, posting one is not as straightforward as we'd like it to be.

There is a workaround, however, if you're willing to convert said GIF into a video file or create a Story first. Once that's done, you'll be able to post it on Instagram like you would any other piece of video content. Below, we'll outline how to do both.
How to add GIFs to a post using Giphy
Giphy is a popular search engine for GIFs, one you may already be using to source your reaction posts. The nice thing about Giphy, besides its robust library, is that the mobile app lets you quickly post to various social networks and automates the video conversion process for Instagram.

Read more