What goes on behind the curtain of popular read-it-later app Pocket

goes behind curtain popular read later app pocket

There’s simply too much on the Internet, and in order to even consume a fraction of it, we need help. That’s where Pocket comes in. The little app, formerly known as ReadItLater, helps us out by letting us save URLs for another time when we can get to them.

It’s become a Web staple, helping those of us who spend altogether too much time online manage the many things we come across without losing them, or trying to back-button or Google in vain. In order to be a good Web reader these days, you need something that functions like Pocket, and with its simple browser extension and eye-pleasing desktop and mobile UI, it’s become an incredibly popular tool.

But behind all the simplicity of clicking, saving, reading, what are the grinding gears behind Pocket actually doing? Pocket CEO Nate Weiner recently sat down with Fast Company and revealed a few things about the app that give an inside look at the surprisingly complex operation. Here are some of the highlights:

  • A million and a half pieces are saved to Pocket each day. 
  • The most saved domains are the Times, The Wall Street Journal, and The Guardian. 
  • Weiner says a recently popular article stayed active – being read and shared – inside Pocket for 37 days. 
  • Most items saved to pocket are blog posts, BuzzFeed listicles, Twitter links, etc; about 13 percent are longform stories – but the engagement (being opened, read, shared, favorited) around these articles is much higher. 
  • Pocket can tell which writers are very popular, and has even launched a publisher program to help writers see the “save for later” data circling around their stories.

As Pocket (and other read it later services) are proving, online content doesn’t have to live and die by the click. There’s an entire ecosystem of information proving articles live on … just proving once again, that nothing on the Internet ever truly dies.

Product Review

You don't want a 360-degree dashcam, and this is why

What can 360° video do for your car? In the case of the new Waylens Secure360 dash camera, it watches for intruders and attempts to provide a complete picture of both the interior and exterior of your ride.
Movies & TV

The best shows on Netflix in August, from ‘Arrested Development’ to ‘Dark Tourist’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

Keep those albums sounding great by converting your vinyl to a digital format

There are all sorts of reasons for ripping records and storing them digitally, but what's the best way to do it? We cover the different types of equipment and software available for ripping records at any price in this guide.
Home Theater

Everything you need to know about Google’s Chromecast and Chromecast Ultra

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Social Media

Three million people quit Snapchat after the redesign

After a million users signed petitions to get the old Snapchat back, the network's user count is showing the early results of the changes with a three-million-user drop in daily active users.
Social Media

Facebook wants to help you find a mentor with its latest Groups feature

Facebook is designed for connecting to other people -- so why not mentors? Today, Facebook launched a program inside Groups that allows for two users to go through a mentorship program together.

The numbers don’t lie: Facebook is faltering. So what will eventually replace it?

Facebook is faltering, and the data prove it. User growth is slowing, employee outlooks are dipping, and young people are looking elsewhere. But for Facebook to fail, an alternative must arise. Who will it be?
Social Media

Facebook’s less cluttered friend list feeds are no more

Facebook friend feeds created a more curated news feed -- but not anymore. Facebook discontinued the feature, saying it wasn't widely used. The move will help the network focus on improving the news feed, the company says.

Starting a vlog? Here are the best cameras to buy

Any camera that shoots video can be used to vlog, but a few models stand out from the crowd thanks to superior image quality, ergonomics, and usability.

For Monaris, it’s a photography career launched on an iPhone and Instagram

On Instagram, she's known just as Monaris. But street photographer Paola Franqui has built a following largely with an iPhone and a smile. We sat down with her to talk photography, style, and Instagram, of course.

Marco? Polo! Let's explore the app known as the 'video walkie-talkie'

Marco Polo has been dubbed the "video walkie-talkie," but how does the video messaging app stack up against competitors like Snapchat and Instagram? From unique filters to personalized video messages, we explore the Marco Polo app.
Social Media

Kids can now initiate a friend request on Messenger Kids by using a password

Facebook's messaging app for the under-13 crowd required parents, not kids, to initiate the process of adding a friend. Now kids can start the process by using a unique passphrase -- a feature that still requires parental approval.

The Nixplay Iris might just make digital picture frames cool again

The digital picture frame's popularity has fizzled because of time-consuming updates and low quality -- but can a Wi-Fi connected frame change that? The Nixplay Iris is an 8-inch smart digital picture frame that wireless updates photos.
Social Media

Instagram hackers are changing account info into Russian email addresses

Have you logged in to your Instagram lately? A hack circulating this month has Instagram users locked out of their accounts because a hacker changed all the profile data, according to a report.