Instagram reveals that its ads appear to be working

good news instagram ads working first ad

It’s been almost a week since the first Instagram ad was launched. Despite appearing to not be taken using a simple camera phone – which may irk some of the photo-sharing community’s loyalists – it turns out that it performed quite well.  According to a report, five percent of the total impression made by the early ad have led to Likes, and it was deemed “tremendous” by Instagram CEO Kevin Systrom.

Nitrogram, an Instagram analytics platform, released data they’ve culled on the ad featuring a Michael Kors watch. Here are some of the more important facts to consider:

1. Compared to the response garnered by the last five non-promoted grams posted by the official @michaelkors Instagram account, the sponsored ad received almost four times the usual amount of ❤ clicks.

2. A typical Michael Kors post on Instagram receives an average of 46,000 ❤ clicks. The sponsored ad received almost 218,000 ❤ clicks during the first 18 hours it was live.

3. 20 percent of the comments posted on the sponsored post were negative in nature.

4. Only one percent expressed outright intention to purchase the product being advertised.

5. On average, the Michael Kors account gains over 2,000 new followers for every post featured on Instagram’s popular page. The sponsored ad gained the Michael Kors account almost 34,000 new followers, 16 times more than the usual amount.

6. The total number of people who actually saw the sponsored ad on their Instagram feed is estimated at almost 4.4 million.

The last statistic is actually based on Systrom’s earlier “five percent” statement from the recent GigaOm Roadmap conference; Nitrogram’s original estimate was an audience of 6.5 million users. In an interview with GigaOm founder Om Malik, Systrom revealed two more important figures: Instagram now has over 150 million active users and over 55 million photos are shared through the app on a daily basis.

“Are they making us hundreds of millions of dollars per day? No, but that wasn’t the goal,” Systrom explained to Malik. “We announced we’d take it slow doing it the right way. We measure the ‘how it’s going’ by how the roll out is going and how we’re making this transition.”

Clearly, having an ad peddled by the media-sharing app has its perks and can certainly best the results most brands produce using their own marketing strategies. Right now, there’s no real way to ensure how relevant specific ads are to the users that see them on their feeds – by default all users see all ads – people may be hitting like only because the photo looks pretty, not necessarily because they intend to buy the product. But at the end of the day, the prettier the picture, the less jarring the infiltration of ads become to the service. 

Photography

Photography News: Flickr keeping Creative Commons photos, ONA gets colorful

Flickr has confirmed it's saving all Creative Commons images, ONA has released a new capsule collection in partnership with Passion Passport and 7Artisans has launched a new drone-specific 35mm f/5.6 lens.
Movies & TV

One popular character won't be returning for 'John Wick 3: Parabellum'

The third installment of the wildly successful action series that stars Keanu Reeves as a deadly assassin forced out of retirement, John Wick 3: Parabellum, hits theaters in May 2019. Here's everything we know about the movie so far.
Mobile

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Mobile

WhatsApp finally gives in to the lure of cash-generating ads

WhatsApp's co-founders always said their messaging app would never show ads, but once the pair quit the company, it seemed inevitable that its owner, Facebook, would find a way to incorporate them.
Mobile

Shazam hooks up with Instagram Stories for another way to share songs

The latest update for Apple-owned Shazam lets iPhone users share music tracks to Instagram Stories in a few quick taps. To enable the feature, just make sure you have the latest version of Shazam loaded on your handset.
Social Media

Dine and dash(board): Make a Yelp reservation from your car’s control panel

Already in the car, but can't decide where to eat? Yelp Reservations can now be added to some dashboard touchscreens. Yelp Reservations searches for restaurants within 25 miles of the vehicle's location.
Computing

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.