Study: Social media apparently skews young urban Hispanic women

facebookThe Pew Internet Project has been continuing to look into just who is using what social media sites and services across the Internet  to build a better understanding of the Web social traffic and trends in terms of where the mass audience is heading. Unsurprisingly, Facebook continues to dominate the social media market, with almost 70 percent of those taking part in the survey using the site, more than three times the amount of the next most-popular network. Perhaps more unexpected is how the social media userbase breaks down in terms of gender, wealth, and race.

Pew interviewed 1,802 Internet users by phone throughout December 2o12 for the survey, and discovered that of that number, 67 percent used social media (71 percent of women, and 62 percent of men). Younger users were more likely to use social media than older users, with 83 percent of those aged between 18 and 29 using at least one form of social media, as opposed to 32 percent of users over 65 years. Lastly, while the level of household income doesn’t move the needle in terms of social media usage once you get over the $30,000 (It’s 65 percent for $30,000 to $49,999, and 66 percent for both the $50,000 to $74,999 and $75,000 upwards brackets), there’s a noticeable increase in those making under $30,000 using social media (72 percent).

In terms of ethnicity, Caucasian and African American users are pretty much tied (65 and 68 percent of those interviewed using social media, respectively), but the Hispanic social media base is significantly higher, at 72 percent of those responding to the survey. The study also measured education – essentially flat in the mid-60 percent range whether High School level or below, or College level or above – and “urbanity,” with “Urban” users favoring social media slightly when compared with “Suburban” and “Rural” users, with 70 percent, 67 percent and 61 percent respectively.

We mentioned that Facebook was the clear winner in the social network game, followed by Twitter, which had a 16 percent penetration. Twitter is only slightly ahead of the more recent Pinterest, with 15 percent of those taking the survey using the pinboard-inspired site. Instagram came in fourth, with 13 percent of those taking part of the survey using the photo sharing service, and Tumblr finished out the list with a surprisingly low six percent of online adults admitting to logging on to that network.

Tracking the growth of social media since the start of the Pew Internet Life project, the organization has discovered that every age-group with the exception of the 30-49 demographic has actually dropped in terms of social media usage for the first time with this latest study; in fact, both the 18-29 and 65+ user groups were at a lower percentage of use in December 2012 than they were two surveys earlier, in February of the same year. Is this a statistical blip, or is social media on the way out for users and we’re only just beginning to notice?


Aussies hope free Wi-Fi on their beaches will lead to fewer drownings

Lifeguards in Australia have hit on an idea to use Wi-Fi to make the nation's beaches safer. It's a simple but clever idea that plays on our need to stay connected around the clock.
Movies & TV

Stay inside this fall with the best shows on Hulu, including 'Castle Rock'

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we've put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.

No cash. No talking. What goes next? Welcome to your ‘app-tive’ digital life

Bank of America's 2018 Trends in Consumer Mobility Report found mobility has changed our lives. Mobile tech influences how most of us communicate, meet people, build relationships, and handle money as we move toward a cashless society.

Feeling nostalgic? Here are the 25 best Sega Genesis games

Although the company has since fallen into obscurity, Sega was an indisputable titan throughout the '90s. That said, here are 25 best Sega Genesis games that helped define its fabled decade.

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. With so many subreddits, however, navigating the "front page of the internet" can be daunting. You're in luck -- we've gathered 23 of the best subreddits to help…
Social Media

Facebook opens pop-up stores at Macy’s, but they’re not selling the Portal

Facebook has opened pop-up stores at multiple Macy's, though they're not selling Facebook's new Portal device. Instead, they're showcasing small businesses and brands that are already popular on Facebook and Instagram.
Social Media

Facebook Messenger will soon let you delete sent messages

A feature coming to Facebook Messenger will let you delete a message for up to 10 minutes after you send it. The company promised the feature months ago and this week said it really is on its way ... "soon."
Social Media

Pinterest brings followed content front and center with full-width Pin format

Want to see Pinterest recommendations, or just Pins from followed users? Now Pinners can choose with a Pinterest Following feed update. The secondary feed eliminates recommendation and is (almost) chronological.
Smart Home

Facebook's Alexa-enabled video-calling devices begin shipping

Facebook's Portal devices are video smart speakers with Alexa voice assistants built in that allow you to make calls. The 15-inch Portal+ model features a pivoting camera that follows you around the room as you speak.
Social Media

Vine fans, your favorite video-looping app is coming back as Byte

Vine fans were left disappointed in 2017 when its owner, Twitter, pulled the plug on the video-looping app. But now one of its co-founders has promised that a new version of the app, called Byte, is coming soon.

Social media use increases depression and anxiety, experiment shows

A study has shown for the first time a causal link between social media use and lower rates of well-being. Students who limited their social media usage to 30 minutes a day showed significant decreases in anxiety and fear of missing out.
Social Media

Twitter boss hints that an edit button for tweets may finally be on its way

Twitter has been talking for years about launching an edit button for tweets, but it still hasn't landed. This week, company boss Jack Dorsey addressed the matter again, describing a quick-edit button as "achievable."
Social Media

‘Superwoman’ YouTuber Lilly Singh taking a break for her mental health

Claiming to be "mentally, physically, emotionally, and spiritually exhausted," popular YouTuber Lilly Singh has told her millions of fans she's taking a break from making videos in order to recuperate.