Now 1 million advertisers strong, in-app booking is coming to Instagram

instagram offline f8 2017
Pixabay/Pexels
Instagram is now home to more than 1 million monthly advertisers and continues to expand features for business profiles. On Wednesday, the social media platform shared that the ability to book a service without leaving Instagram is coming before the end of 2017.

Just last year, Instagram was only home to 200,000 active advertisers. The photo-sharing platform says that the last year has brought more changes than any other, with Instagram Stories, new branding, video growth and reaching 600 million users.

More than 8 million businesses now use Instagram, with a majority of them coming from the U.S., Brazil, Indonesia, Russia, and the U.K. Instagram says that more than 120 million users clicked to visit a website, direct message or contact a business in February alone.

Two years ago, Instagram didn’t have any monthly active advertisers but went from none to half a million in a year, reaching that milestone in September. Instagram credits the growth to a number of different factors, including simplicity, saying a business account can be set up in as little as four taps. The platform also began testing in-app shopping in 2016 and recently expanded analytics or Insights as well as adding multi-image posts.

“People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between,” the announcement reads. “And those passions extend to brands, with 80 percent of Instagrammers following a business today.”

Instagram says it will be rolling out more features for those advertising customers and that in-app booking is just one example of that. Instagram teased the upcoming feature which adds a book option on the business profile that then takes users to select their service, date, and time.

Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.
Computing

Delete tracking cookies from your system by following these quick steps

Cookies are useful when it comes to saving your login credentials and other data, but they can also be used by advertisers to track your browsing habits across multiple sites. Here's how to clear cookies in the major browsers.
Social Media

Facebook axes alleged discriminatory targeting of ads after civil settlements

Facebook advertisers can no longer use targeting for age, gender or zip code when advertising in the housing, jobs, and credit categories. The changes come as part of a civil settlement, following earlier changes to remove racial targeting.
Photography

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Computing

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.