Insta-billboard: Instagram's active advertisers grow from zero to 500,000 in one year

instagram screenshot 24
One year ago, Instagram opened up advertising to businesses around the globe. Five months after launching, the Facebook-owned photo sharing site announced it had hit 200,000 advertisers sharing products and services on its platform.

Today, Instagram has more than doubled the number of active advertisers announcing it now has 500,000 active advertisers.

In addition to advertisers, Instagram seems to be pulling in more businesses than ever, claiming that over 1.5 million Instagram users have switched their accounts over to business profiles, an option that officially launched earlier this year.

Over one billion user interactions have taken place on “sponsored” posts since opening up advertising a year ago, an amount that shouldn’t be too surprising considering over 50 percent of Instagram users follow a business.

As an anecdote illustrating the potential of Instagram advertising, Instagram shares the story of handbag brand Dagne Dover. With the help of targeted advertising and the “Shop Now” button used in sponsored posts, Dagne Dover doubled its traffic and achieved a 13-fold return on its advertising investment over a two-month period.

In its announcement blog post, Instagram hinted that new ad formats are just around the corner. These new formats should further help businesses deliver content-specific ads to Instagram users.

Speaking to TechCrunch, Instagram’s vice president and general manager of monetization, James Quarles, said there’s no definitive answer to whether or not ads will become more frequent in users’ timelines. More than frequency, Instagram’s focus is on delivering relevant, tailored ads so the ads find the right users at the right time to make the most of advertisers’ investments.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Write music with your voice, make homemade cheese

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Cars

Waymo boosts robo-taxi plans with new service center in Arizona

Waymo has announced plans for a facility in Phoenix, Arizona, that will help to service, maintain, and grow its fleet of autonomous Waymo One cars. The vehicles operate as part of the company's robo-taxi ridesharing service.
Computing

At $219, Nvidia’s GTX 1660 makes midrange graphics cards affordable

Similar to the previously announced GTX 1660 Ti, and with prices starting at $219, this latest Turing-powered GPU from Nvidia aims to bring midrange performance to the desktops of gamers across the world. 
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Twitter takes a cue from Instagram and Snapchat with new quick-swipe camera

Twitter is giving the "what's happening" treatment to photos and video by allowing users to access the in-app camera fast enough to catch and share the moment. The new Twitter camera is now accessible with a swipe.
Social Media

Yep, it’s not just you. Facebook, Instagram, and WhatsApp are down for many

Facebook's family of apps has been suffering issues for much of the day. Instagram, WhatsApp, Facebook Messenger, and Facebook itself have been out of action for users around the world, with the company scrambling to sort it out.
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Computing

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.