Skip to main content

Is social media overvalued?

valuationsAside from the never-ending speculation over what app-of-the-moment Color means to social networking and privacy, the most astounding thing about the startup is how much money it has raised. Before it even launched, Color received $41 million in investments, $25 million of which came from Sequoia Capital – more than it has ever invested with a pre-launch startup, including Google.

But numbers like this are becoming less of a rarity for social media companies. Facebook, Groupon, and Twitter have all been subject to IPO rumors, which in turn has led analysts to start throwing around some stunning valuations. But in the wake of gasping over these awesome numbers, there’s reason for pause: Are social networking sites worth it? Are we so caught up in it that we might be overestimating these companies’ value?

Skeptics speak out

the bubbleWarren Buffet thinks so. The billionaire and veteran investor told Bloomberg that “most of them will be overpriced. It is extremely difficult to value social networking site companies.” Sure, Buffet is known for his lack of interest when it comes to social media investments, but the man makes you think: Are we placing too much value on a possible bubble?

Twitter and Digg investor Mike Maples agrees with Buffet. He recently told Reuters that big social sites like Facebook have led to the creation of smaller, more niche “copycats,” which are being overvalued and contributing to the tech bubble. “Is there a tech bubble? Rounded off to the nearest yes, yes. In a given year there are maybe 10 or 15 companies that are truly valuable, and then everyone crowds around the soccer ball – those companies end up having their valuations get away from them.” Analysts also note that the next wave of social media companies may coast on their predecessors’ success and reel investments in based on that alone, in reality failing to live up to their hype.

A handful of social companies have overwhelmingly been accepted as “truly valuable” – Facebook, Twitter, and Groupon being among them. Here’s a look at how much each is estimated to be worth, and the “copycats” that are likely pushing their predecessors’ value higher while likely being overvalued themselves.


The social networking site recently completed a groundbreaking round of fundraising, bumping its valuation to an estimated $50+ billion. Of course, Goldman Sachs’ fumbling of share sales grabbed the attention of the SEC and brought about IPO whispers. Nonetheless, it put Facebook in an enviable position.

Facebook’s “copycat”: Color

It’s nearly impossible to distinguish an actual challenge to Facebook. We know: Color is more a combination of Foursquare and Instagram, so let us explain that we choose it only because it’s being heralded as a game-changer of the social arena, which is exactly what Facebook was. But the fact that its combining so many different elements is what might be its downfall. Foursquare and Instagram (largely) do one thing and do it well, whereas Color might be biting off more than it can chew. Its $41 million investment pushed its valuation somewhere around $100 million, which is being called out as wishful thinking already.


We haven’t heard much about Groupon’s valuation since its $950 million fundraising round back in January, which pushed its worth to approximately $7 billion. The company has insisted its valuation isn’t that high, but analysts have stuck to their guns. Groupon has been under fire recently for some of the growing pains that accompany such tremendous growth, but it still remains on top of the daily deals game.

Groupon’s “copycat”: Everyone

That’s right, everyone. Everyone is Groupon’s copycat. Of course, its most formidable opponent is LivingSocial, which is rumored to have Groupon within its sights – but it’s hardly the only one grabbing onto the group buying trend. AOL, Yahoo, Google, Facebook, Bing, and The New York Times have all launched competitor services. It’s too early to tell how they will fare, but Google and Facebook are likely to experience at least mild success. This in turn will up Groupon’s value and contribute to the local deals bubble, which is becoming an exceedingly crowded and chaotic market.


In the wake of acquisition rumors last month, Twitter’s valuation approximations pinned it around $4.5 billion. It’s only a five-year-old company, and one that is seeking new profit plans (read: advertising) and sounds like it still has some growing to do, despite being plagued by IPO rumors.

Twitter’s “copycat”: Tumblr

Tumblr has been something of a surprise. The site has become a go-to for bloggers but has also managed to make itself something of a Twitter competitor with its snippet-length posts, reblog feature — not to mention that it’s been identified by many as a microblogging platform. Its pageviews have climbed significantly in the last few months, and in November surprised everyone with a considerable fundraising round that bumped it to a shocking $135 million valuation. But there’s still no real profit scheme to be heard of, and lately Tumblr’s only been in the news for its outages.

Editors' Recommendations

Molly McHugh
Former Digital Trends Contributor
Before coming to Digital Trends, Molly worked as a freelance writer, occasional photographer, and general technical lackey…
You’re probably seeing more social media propaganda, but don’t blame the bots
social media propaganda global disinformation study 2019 kayla velasquez 6xjl5 xq4g4 unsplash

Bots commonly shoulder the blame for social media propaganda, but a recent study out of the U.K. suggests not only that organized political misinformation campaigns have more than doubled in the last two years, but that bots take second place to human-run manipulation.

The Global Disinformation Order study, conducted by the University of Oxford, found evidence of social media manipulation by a government agency or political party in 70 countries, an increase from 48 in 2018 and 28 in 2017. The study has been collecting data annually since 2017, but suggests political propaganda has leveraged social media for the last decade.

Read more
Social media sites can predict your behavior even if you don’t use them
twitter q1 2018 report on mobile phone new

Bad news for people who are trying to preserve their privacy by staying off social media -- a new study has found that your privacy is at risk even if you are not personally using social media sites. The findings of researchers from the University of Vermont show that "privacy on social media is like second-hand smoke. It's controlled by the people around you."

Using data gathered from nearly 14,000 Twitter users, the team of scientists analyzed information about the content of people's tweets. They found that using information from the tweets of a few of someone's contacts -- just eight or nine friends -- made it possible to predict that person's tweets as accurately as using data from their own Twitter feed. This means that it's possible to predict your Twitter content from seeing your friends' tweets, even without having access to your Twitter.

Read more
X CEO reveals video calls are coming to the app formerly known as Twitter
The new X sign replacing the Twitter logo on the company's headquarters in San Francisco.

X, formerly Twitter, is to get video calling as part of ongoing efforts to turn the platform into a so-called “everything app” offering a broad range of services.

X CEO Linda Yaccarino announced the news during an interview with CNBC on Thursday.

Read more