The hope, ostensibly, would be to boost company morale at a time when Twitter doesn’t appear to be faring particularly well. Indeed, Dorsey has had a rough go of things since he resumed his position at the company’s helm last October. Earlier in 2016, a number of key executvies from the company jumped ship, and despite the relative success of Twitter-owned Periscope, investors seem a bit antsy about the future of Twitter proper.
Dorsey seems to hope that as long as he can keep his employee base satisfied, Wall Street may follow suit. As such, Twitter’s general counsel, Vijaya Gadde, sent a letter to shareholders on Friday, reminding them of Dorsey’s promise of a stock gift to his team, all “without any cost or charge to the social network.”
In the letter, Gadde wrote, “Mr. Dorsey and we believe our success is due to our highly talented employee base and that our future success depends on our ability to attract and retain high caliber people.” And what better way to retain them than with the promise of Twitter stock, eh?
Back in October, when Dorsey first made his pledge, he tweeted, “I’d rather have a smaller part of something big than a bigger part of something small. I’m confident we can make Twitter big!”
And it looks like Dorsey is still trying to keep that dream alive.
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