Kred evolves into Kred Story, a dashboard for digestible social analytics

Digital Trends Kred Story

Behind every influencer is a story waiting to be shared, and Kred believes that its users are more than just a number. Kred, the influence measurement service, has redesigned itself as Kred Story, a comprehensive and easy-to-use analytics dashboard that displays its users’ social media activity.

It can often be difficult to make sense of charts, graphs, and numbers that may not necessarily mean anything to you. With this in mind Kred, is evolving how it displays a user’s influence measurement. Through an interface reminiscent of Pinterest’s tiles — a design trend adopted by many sites — anyone can browse through the visual history of a Kred user’s influence around the Web. There’s a simplicity with navigating tiles that captures a user’s attention in lieu of the list that the Kred dashboard once sported. Despite the changes, Kred continues to remain transparent about what figures make up a user’s Kred score through the tile, “Total Influence Points.”

“Kred Story is the culmination of many years of research by PeopleBrowsr. It shifts the emphasis from scores and data to people and their content,” said Andrew Grill, CEO of Kred, in a statement. “Kred Story gives everyone access to social data in an intuitive format that enhances their social media experience. It makes influence metrics useful for all of us.”

Kred now offers 16 types of tiles. With one, you can now browse the stories that a user has shared on Twitter and the number of retweets that those posts have received. Another allows you to find the Influence Kred score, a number identifying the user’s social media influence (FYI: it’s out of 1000 possible points); and the Outreach Level, which is measured by how generous users are with sharing content. You’ll also find a tile for important metrics about the number of individuals that have interacted with the Kred user, a tile dedicated to displaying the people around the social media sphere that have mentioned the user, and a tile for hashtags that have been used in conversations — just to mention a few.

Displaying a user’s social media activity in a visual manner should appeal to many users. But what we found to be particularly useful with the new changes is the demographic information on the right of the dashboard, which presents information about how the social media community is interacting with the Kred user, and the types of communities that each user belongs to. There is one caveat, however; Kred Story in its current design only presents Twitter analytics, but integration for LinkedIn and Google+ may arrive by the end of this year.

Kred Story sheds the impression that analytics has to be displayed in a complicated manner, and offers a simple solution that just about anyone can understand. “[Kred’s] beautiful visual format shows what people think is most influential about them and how they engage in social media,” said Lee Hammond, vice president of Digital for Interscope Records, who got a sneak peak at Kred Story. “Kred Story is a big step forward for social media influence measurement.”