You can now apply for a job at McDonald’s via a ‘Snaplication’

snapchat story
dennizn/123RF
Update: Snapchat has officially launched “Snaplications” in the U.S., and McDonald’s is using it to hire more than 200,000 workers this summer through the app.

In what can only be described as a sign of the times, McDonald’s in the U.S. is now using Snapchat as part of its job application. The fast-food chain plans on hiring 250,000 workers this summer in partnership with the app, according to the Chicago Tribune.

The feature first launched in Australia back in April — the global fast-food purveyor has its own Snapchat filter that allows prospective employees to virtually don a uniform and submit a 10-second video application. Known as “Snaplications” (really, you can’t make this stuff up), McDonald’s has taken to social media to gain new employees. But don’t worry — you won’t be hired based on your Snaplication alone. Once you pass that first test, McDonald’s will send you to the actual online careers hub, where you can fill out a more traditional application.

“I’ve learnt a lot about Snapchat recently from my 14-year-old daughter,” said Shaun Ruming, chief operating officer of McDonald’s Australia, in an interview with news.com.au. “Snaplications is basically a Snapchat ‘lens’ that gives users the ability to apply for a job — or at least commence that process — by sending a 10-second snap. We’re the largest employer of youth in the country, so we’re trying to look for new and innovative ways to recruit crew people.”

Most of McDonald’s employees consist of teenagers and young adults, which matches a majority of Snapchat’s user base, so it makes sense to target this specific platform when trying to recruit new workers. Given that much of working in the fast food industry is all about people skills, Ruming believes that Snapchat could be a good filter in finding suitable applicants.

“We’re looking for that positivity, bubbly personality, someone we think would be good in a customer service role,” he said. “Based on what my daughter sends to her friends, you do get a bit of a glimpse [from a 10-second video].”

So get ready, friends. With it now being available in the U.S., you could soon be applying to other jobs via social media. And we’ve only ourselves to blame (or thank).

Emerging Tech

Robots are going to steal 75 million jobs by 2025 — but there’s no need to panic

According to the World Economic Forum, robots and A.I. will take 75 million jobs from hardworking humans by 2025. That's the bad news. The good news is that they will create far more jobs than that.
Smart Home

What is Instacart? Here’s how to use the grocery delivery app

One of the most popular grocery delivery apps is Instacart, which you can use to receive your groceries in as little as an hour. A shopper near you will deliver it to your door, saving you a trip to the store. Here's how it works.
Social Media

How to turn off Snapchat’s location-based Snap Map

Thanks to an opt-in feature added last year, Snapchat may be sharing your location with friends whenever you open it. Here, we'll walk you through how to turn off said feature off and regain some peace of mind.
Social Media

New to Snapchat? Follow our guide and go from newbie to pro

Whether you're a Snapchat addict or a newbie, our detailed Snapchat guide will help you become a pro in no time. Find out how to get started, spice up your snaps, chat, send money, and carry out a host of other useful actions.
Social Media

Facebook expands fact-checking net to try to catch doctored photos and videos

Facebook is now fact-checking images and video along with articles, using third-party organizations. New A.I. helps flag potential fakes for human review, but user flags and comments still help recognize what content might not be accurate.
Social Media

How to run a free background check

There are plenty of legitimate reasons for carrying out a background check, and not all of them are creepy. Here are several methods that allow you to run a thorough background check on someone online, whether you need to vet a potential…
Smart Home

Restaurants may soon have chefs who know all about you before you walk in the door

At Seattle’s Addo, chef Eric Rivera gives pop-up-style restaurants a permanent home, and he leverages everything from Instagram to a ticketing service to bring in customers.
Social Media

Twitter makes it easier to find and watch live broadcasts

Twitter is making further efforts to promote livestreams and broadcasts on its service. Rolling out globally, live video broadcasts from accounts that you follow will now appear at the top of your timeline.
Photography

Instagram’s shopping stickers for businesses see wide rollout

As the Stories format continues to grow, Instagram is allowing users to shop the items inside a Stories photo or video. Instagram recently expanded stickers that let people shop inside a Story by tapping on the sticker.
Social Media

Facebook is paying cash rewards if you find vulnerabilities in third-party apps

As part of efforts to put the Cambridge Analytica scandal and related issues behind it, Facebook said this week it's expanding its bug bounty program to include third-party apps and websites that could potentially misuse its data.
Social Media

A lot less clutter! Twitter relaunches purely chronological timeline

If you still miss the reverse-chronological timeline that Twitter ditched two years ago and you're fed up with all of the extra algorithmic tweets appearing in your feed, there's now a way to return it to how it used to be.
Computing

Facebook appears set on crafting custom silicon for augmented reality devices

Facebook's latest job postings are seeking engineers and developers for custom augmented reality chipsets, and seem to support speculation that the company is looking to produce AR glasses.
Social Media

How to send money on Facebook

In case you weren't already aware, you can now use Facebook Messenger to send or request money, which will allow you to skirt the fees oft-associated with services like Venmo. Here's how to use it.
Smart Home

Is Amazon tweaking its search algorithms with a new A.I.-driven shopping site?

Amazon is testing a new shopping site, Amazon Scout, which combines a visual aesthetic with customers' ability to like and dislike products, collecting more data on users' habits and preferences.