Pinterest is seeking to further engage users and brands with a new form of Pin that offers instructional information on everything from cooking to styling.
At present, How-to Pins are only available on Android and the Web in the U.S., France, the U.K., and Germany, with an iOS version in the pipeline.
Additionally, only a few selected brands are able to create the dynamic pins free of charge. General users can search, follow, and repost the pins, or access them by visiting the profile page of the brands. Thus far, How-to Pins have been utilized by popular accounts, including Style Me Pretty, Food.com, Home Depot, Greatist, and Seventeen. More than 25 brands and organizations are reportedly gearing up to use the feature.
According to Pinterest, How-to Pins allow you to “see at a glance what a Pin might be like to try.” The platform is hoping that the interactive features of the new Pins — which include a snapshot of the steps provided by a selected guide under the Pin image, and the ability to tap on the steps to access full instructions and supplies — will keep users locked to its platform. Regular Pins, on the other hand, tend to link to external websites for additional info.
“One of the main reasons people come to Pinterest is to find ideas they’re excited to try for the first time,” states
If you’re a brand that’s interested in creating How-to Pins, you can get in touch with Pinterest using a contact form on its website.
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