Pinterest introduces new features for business users

In what looks like a precursor to the launch of paid products somewhere down the road, Pinterest announced details of new tools for businesses on Wednesday.

“We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites,” the San Francisco-based social networking company wrote in a post on its blog, adding, “Today, we’re taking a first step toward that goal with some free tools and resources.”

Companies are now invited to open a business account on Pinterest – before now there was just one type of account for all users – with its own specific terms and conditions, which mean the platform can now be officially used for commercial purposes. This is certain to result in a boost in interest from businesses, as before now anyone creating a Pinterest account had to agree not to use the site for explicit marketing. This goes some way to explaining why, in a survey conducted over the summer, only seven percent of companies questioned said they had a presence on Pinterest, while 44 percent said they had no interest at all in using it.

Businesses already on Pinterest can easily convert to a business account by clicking on the ‘convert your existing account’ button here.


A Pinterest business account allows companies to sign up with the name of the company (as opposed to first-name-last-name as before) and go through what Pinterest calls “an optimized user flow” that enables new members to verify that the business owns the website on the Pinterest profile so visitors can “more easily find the business they want in search results”.

It also helps users to add a Pin It button, Follow button, Profile widget, or Board widget “to get more engagement from pinners and traffic back to your site.” Holders of a business account will also receive information on upcoming features “that will provide more powerful ways of reaching and understanding your audience on Pinterest.”

Case studies

If a company is in two minds about whether to open a Pinterest account, the social networking firm is encouraging it to check out new pages showing case studies and the like, which explain how businesses are already making use of the site.

Matt Wurst, director of digital communities at digital agency 360i, told Adweek that Pinterest’s launch of business accounts was “a symbolic first step toward understanding the value that brands can have leveraging [Pinterest’s] platform to connect with consumers.”

He added that the move would likely result in the roll out of paid-for options for businesses to highlight their Pinterest profiles and wares to users.

Pinterest has been gathering members fast since it ended its invitation-only model in August. On top of that, the site, which launched in March 2010, broke into the top 50 chart of most visited US websites for the first time in September with more than 25 million visitors during that month, according to research firm comScore.

Visitor numbers have also been boosted with the recent launch of free apps for Android devices and Apple’s iPad.


Facebook no longer lets you save your friends’ birthdays to your own calendar

Facebook quietly removed a feature that allowed users to export and sync their friends’ birthdays to an external calendar like iCal or Google Calendar. While you can still export upcoming events -- parties, get-togethers, and the like --…
Social Media

Looking to share some content? Here's how to repost on Instagram

Have you ever seen a cool picture on Instagram that you wanted to share? There's no official means of reposting content on Instagram, but there are a few workarounds. We break down the two most logical choices for getting the job done.

Bitmoji lets you create personalized emojis to spice up your online chats

Looking for more interesting ways to use emoji when chatting? Bitmoji are personalized emoji that you design to look just like you -- and then create a whole keyboard of stickers that you can use with them. Here's what you should know.
Social Media

Your Twitter name can change with the times, just like you do — here's how

Despite what you may or may not have heard, Twitter names aren't actually set in stone. Check out our quick-hit guide on how to change your Twitter username and display name in less than five minutes.

Reddit is finally back online after an hours-long desktop outage

Reddit is back online for desktop users after an hours-long outage early Thursday morning. Reddit's status page said it was still investigating some residual issues, so users may still have some trouble accessing the site. 
Social Media

Here’s why Twitter went down for an hour earlier on Thursday

Twitter is finally back online after going down for users around the globe late Thursday morning. The hour-long disruption made Twitter the latest major social media network to go offline over the past month
Social Media

Facebook now allows you to opt out of those ads that target your tastes

Tired of seeing Facebook ads that aren’t relevant to you? Now you can not only opt out of ads from that company, but you can also see why the ad was shown to you in the first place.

Stop Facebook from tracking you and using targeted ads with these tips

Facebook and businesses that use the site track what pages you like, your political affiliation, and even try to guess your race. All of this is done so the site can target you with relevant ads. Here's how to opt out.
Social Media

YouTube offers creators more ways to boost their bank accounts

Whether you're a top YouTube creator or just breaking into the game, the video-streaming site has some new features designed to help you please your fans and increase your bank balance.

President Trump attacks Facebook Libra, says it’s not dependable like the dollar

President Trump attacked Facebook's new Libra cryptocurrency on Thursday, claiming it will have "little standing or dependability" and that Facebook would need to seek a banking charter if it wanted to move forward.
Social Media

The FTC will hit Facebook with a $5 billion fine over privacy violations

Facebook has agreed to a $5 billion settlement with the Federal Trade Commission (FTC) over its numerous “privacy missteps." Once it goes through, this would be the largest FTC fine for a major technology company – and a huge chunk of…

Lua uses animated emotions to help you keep your plants happy and healthy

The Lua Smart Planter is currently seeking funding on Indiegogo to make this smiling plant pot a reality. The device helps you take care of your plants by showing their needs through a series of animated faces.

Flex your thumbs (and your brain) with these fun texting games

Gaming consoles keep getting more advanced, but you can still have fun with the good old Latin alphabet. Here are our picks for the best texting games, so you can make the most fun out of that limited data plan or basic cell phone.

Facebook says it won’t launch Libra until regulators are happy

Facebook says it won’t roll out its Libra cryptocurrency until it’s fully addressed regulatory concerns – though it added that regulation of the currency itself would largely happen in Switzerland, not the U.S.