Pinterest overtakes Yahoo in organic traffic

pinterest overtakes yahoo in organic trafficMove over, Yahoo! You are no longer top dog – or, more accurately, fourth dog from the top – when it comes to organic Internet traffic, according to a new report released today. Instead, that place has been taken by social site Pinterest, continuing its growing importance in not only the social space, but the online space as a whole.

The news came via a blog post from Shareaholic, which noted that Pinterest sent more traffic than Yahoo in the month of August, and as such became the fourth largest traffic source in the world for the month. “While it is still far behind both Google organic, direct and Facebook referral traffic with an undetermined business model, Pinterest continues to send more traffic each month to our network of publishers,” the blog post explained, adding that “Since May, Pinterest traffic has more than doubled in size.” That last fact seems even more surprising when coupled with the news that, since January, traffic for the three of the other dominant traffic sources online – Google, Bing and Yahoo! – had dropped on average by 15.63 percent. 

Shareaholic’s reporting shows that, while Pinterest’s percentage of traffic source rose from 1.38 to 1.84 between July and August, almost every other referral source listed – with the exception of direct traffic – fell for the same period, with Google losing more than 3 percent of its share during that period (Going from 44.76 percent in July to 41.28 percent). Other losses were considerably lesser – Yahoo!, for example, only dropped from 1.47 percent to 1.37 percent, and Facebook from 6.06 percent to 5.9 percent). Whether or not this demonstrates something other than a growing awareness and usage of Pinterest – For example, a different demographic using the site that isn’t prey to whatever trends are influencing more established social networks or traffic sites, as unlikely as that may seem? – remains to be seen, but the discrepancy is worth noting, and worth tracking as the year progresses.

The growth of the network isn’t a sudden thing, necessarily; as Shareaholic notes, it was already driving more referral traffic than Google Plus, LinkedIn and YouTube combined by January of this year, making it something to pay attention to for anyone looking to build a coherent and productive social media strategy in today’s ever-changing world in which we’re living (By July, Pinterest was also sending more referral traffic than Twitter and Stumbleupon, and was pulling slightly ahead of the Bing search engine, as well; clearly a force to be reckoned with, even if it many continue to either underestimate or fail to understand its appeal).

The takeaway from this report isn’t necessarily clear, beyond “If you don’t have a Pinterest presence, you may want to fix that.” Outside of the growth of the network, after all, there’s another narrative about the drop in traffic from other sources and increase in direct traffic. Are the dynamics of the Internet changing beyond Pinterest?

Web

Can Microsoft’s Airband Initiative close broadband gap for 25M Americans?

A new report from the Federal Communications Commission (FCC) says that 25 million Americans do not have access to broadband internet. Of these, more than 19 million are living in rural communities. Can Microsoft help out?
Movies & TV

The best shows on Netflix, from 'Haunting of Hill House’ to ‘Twilight Zone’

Looking for a new show to binge? Lucky for you, we've curated a list of the best shows on Netflix, whether you're a fan of outlandish anime, dramatic period pieces, or shows that leave you questioning what lies beyond.
Home Theater

New TV? Here's where to go to watch the best 4K content available

Searching for content for your new 4K UHD TV? Look no further. We have every major source of the best 4K content, along with the cost, hardware requirements, and features that make each service worth a look.
Movies & TV

Ice meets fire in HBO's latest 'Game of Thrones' season 8 teaser

With the eighth and final season looming, Game of Thrones fever has officially become a pandemic. Our list of all the relevant news and rumors will help make the wait more bearable, if you don't mind spoilers.
Social Media

This event topped Facebook’s biggest moments of the year — again

As the year comes to a close, Facebook is looking back on what users discussed most over the last year. For two years in a row, International Women's Day topped the list. So what else is on the list?
Social Media

This band owns Twitter, according to list of top accounts and tweets for 2018

What was the biggest buzz on Twitter in 2018? Twitter's 2018 Year in Review highlights the biggest tweets, accounts, and hashtags. The most-tweeted celebrities, movies, TV shows, athletes, politicians and more in Twitter's 2018 trends.
Social Media

What do yodeling and Kylie Jenner have in common? YouTube’s top 2018 videos

In a true nod to the variety found on YouTube, the platform's top 10 list of videos from 2018 range from celebrities to sports, from perfectly tossing a picture frame on the wall to a kid yodeling in aisle 12 at Walmart.
Home Theater

It took Tom Cruise to raise awareness of this troublesome TV setting

Tom Cruise, in an unexpected PSA tweet, asks you to turn off motion interpolation on your TV, but stops short of how to do it. Here's more on the topic, along with links to a guide on how to rid your TV of the dreaded "soap opera effect."
Computing

Make a GIF of your favorite YouTube video with these great tools

Making a GIF from a YouTube video is easier today than ever, but choosing the right tool for the job isn't always so simple. In this guide, we'll teach you how to make a GIF from a YouTube video with our two favorite online tools.
Business

Amazon scouted airport locations for its cashier-free Amazon Go stores

Representatives of Amazon Go checkout-free retail stores connected with officials at Los Angeles and San Jose airports in June to discuss the possibility of cashier-free grab-and-go locations in busy terminals.
Social Media

Snapchat facial recognition could soon power a new portrait mode, code suggests

Digging into Snapchat's code suggests a handful of upcoming camera features, including a portrait mode. The feature appears to use facial recognition A.I. to blur the background. The code also suggests an updated camera interface.
Computing

Google+ continues to sink with a second massive data breach. Abandon ship now

Google+ was scheduled to shut its doors in August 2019, but the second security breach in only a few months has caused the company to move its plan forward a few months. It might be a good idea to delete your account sooner than later.
Social Media

Walkie-talkie voice messaging finally comes to Instagram

In its latest grab from messaging apps, Instagram now lets you send walkie-talkie style voice messages. Apps such as Facebook Messenger, WhatsApp, Snapchat, and iMessage have offered the feature for some time.
Social Media

‘YouTube Rewind 2018’ is about to become its most disliked video ever

YouTube is about to achieve a record it really doesn't want — that of "most-disliked video." Yes, its annual recap of featuring popular YouTubers has gone down really badly this year.