Republicans gearing up for 2016 by launching aggressive social media campaigns

GOP using social media to get more voters aboard, a strategy that worked for President Barack Obama in 2008

republican presidential candidates look to social media for new voters gopsocialmedia
Meet the social network…ing candidate!

2016’s Republican presidential hopefuls are taking a page from the last place you’d think they would turn for ideas: current president Barack Obama, FoxNews.com reports. Obama was labeled by several publications as the first social media president — social media platforms were just coming of age during the beginning of his presidency. Ever since the beginning, Obama has been active on social media, regularly answering voters’ questions throughout his presidency.

Now today’s Republican candidates are looking to social media to appeal to voters, too. Only in recent years did the Republican Party start using technology and social media to woo voters. Technology is a realm that the Democrats have had a strong hold on, according to the National Journal. Republican politicians have become more active on social media to fight that democratic advantage. According to FoxNews.com, Republican candidates aren’t just using Facebook and Twitter — two of Obama’s favorite social media platforms — but are also testing out newer apps as well. Former Hewlett-Packard CEO Carly Fiorina, for example, is trying to reach voters through Periscope, a video-streaming app owned by Twitter.

Kentucky Senator Rand Paul, another Republican presidential candidate, prefers to use Meerkat, one of Periscope’s competitors. Jeb Bush, former Governor of Florida (1999-2007) and the younger brother of former President George W. Bush, is also running for the Republican nomination. Bush also used Meerkat to connect with likely voters on Twitter.

However, some candidates still didn’t have their heads in the social media game. Bush made headlines when he hired (and fired a few days later) 31-year-old Ethan Czahor as the chief technology officer of his political action committee (PAC). Czahor had a history of making negative remarks about gays, women, and minorities.

Fiorina and Texas Senator Ted Cruz failed to even register websites with their name on it, such as CarlyFiorina.org and TedCruz.com. The domains have been taken over by a Fiorina critic who called attention to her tenure as CEO of Hewlett-Packard and an Obama supporter who supports immigration reform, respectively.

The Republican National Committee hired Gerrit Lansing as its Chief Digital Officer to spearhead the social media effort. Lansing, whose resume shows his experience in Washington regarding digital and tech issues, showed that the Republican Party is serious about winning voters via social media. “Gerrit’s depth of experience has given him valuable insight into the ever-evolving world of digital campaigning, and we are fortunate to be able to take advantage of his unique knowledge,” RNC Chairman Reince Priebus told FoxNews.com.

“I’m thrilled to be joining the RNC’s digital operation, which has already taken such great strides towards victory in 2016,” said Lansing. “By expanding and adapting our digital capabilities, we will bring Republican values and ideas to more voters than ever before. I am proud to be a part of these unprecedented efforts.”

Social Media

New Zealand attack shows that as A.I. filters get smarter, so do violators

The shootings in Christchurch, New Zealand were livestreamed to social media, and while stats show networks are improving at removing offending videos, as the system improves, so do the violators' workarounds.
Movies & TV

The best new podcasts to listen to on your daily commute

Feel like you’re drowning in podcasts? In this weekly series we’ll help you pick out the best from the rest of the new and returning shows. This week’s picks include a call to arms for creativity, an infamous baggie of crack, and…
Computing

There’s more space on MySpace after ‘accidental’ wipe of 50 million songs

MySpace is no longer a safe refuge for music and media produced in the 2000s. It said that almost any artistic content uploaded to the site between 2003 and 2015 may have been lost as part of a server migration last year.
Social Media

Your Google+ public content will remain viewable on the web, if you want it to

Google's failed social network — Google+ — will soon be wiped from the internet, but there's a team of volunteers working right now to save its public content for the Internet Archive.
Social Media

Facebook may soon let you watch live TV with friends in Watch Party

Facebook Watch Party is designed to allow friends to watch together, even when they can't be in the same physical space. Now, that feature could be expanding to include live TV. Facebook announced a test of the feature, starting with live…
Social Media

Federal investigation digs into Facebook’s data-sharing deals

Facebook confirmed it is cooperating with a federal criminal investigation. According to a report, the company is under investigation for sharing user data with smartphone and tablet companies.
Social Media

Facebook explains its worst outage as 3 million users head to Telegram

Facebook, if you didn't already know it, suffered a bit of an issue on Wednesday, March 13. An issue that took down not only its social networking site, but also Instagram, WhatsApp, and Messenger. On Thursday it offered an explanation.
Gaming

Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on.
Social Media

Twitter is testing a handy subscription feature for following threads

Twitter has recently started testing a feature that lets you subscribe to a thread so that you’ll no longer need to like a comment or post to it yourself in order to receive notifications of new contributions.
Computing

Intel and Facebook team up to give Cooper Lake an artificial intelligence boost

Intel's upcoming Cooper Lake microarchitecture will be getting a boost when it comes to artificial intelligence processes, thanks to a partnership with Facebook. The results are CPUs that are able to work faster.
Photography

Insta-checkout? New Instagram service lets you shop without leaving the platform

Shopping on Instagram no longer means leaving the platform to checkout in a web browser. Instagram checkout launched in beta today with a handful of retailers, allowing users to checkout without leaving the app.
Web

Switch up your Reddit routine with these interesting, inspiring, and zany subs

So you've just joined the wonderful world of Reddit and want to explore it. But with so many subreddits to choose from, exploring them can be overwhelming. Here are some of the best subreddits to get you started.
Social Media

Facebook axes alleged discriminatory targeting of ads after civil settlements

Facebook advertisers can no longer use targeting for age, gender or zip code when advertising in the housing, jobs, and credit categories. The changes come as part of a civil settlement, following earlier changes to remove racial targeting.
Social Media

Facebook Messenger adds quoted replies to better organize group chats

Facebook is rolling out a feature that should help make group chats a whole lot more organized. The feature allows you to reply to specific messages within a group chat, so others will be able to tell what you're replying to.