Republicans gearing up for 2016 by launching aggressive social media campaigns

GOP using social media to get more voters aboard, a strategy that worked for President Barack Obama in 2008

republican presidential candidates look to social media for new voters gopsocialmedia
Meet the social network…ing candidate!

2016’s Republican presidential hopefuls are taking a page from the last place you’d think they would turn for ideas: current president Barack Obama, reports. Obama was labeled by several publications as the first social media president — social media platforms were just coming of age during the beginning of his presidency. Ever since the beginning, Obama has been active on social media, regularly answering voters’ questions throughout his presidency.

Now today’s Republican candidates are looking to social media to appeal to voters, too. Only in recent years did the Republican Party start using technology and social media to woo voters. Technology is a realm that the Democrats have had a strong hold on, according to the National Journal. Republican politicians have become more active on social media to fight that democratic advantage. According to, Republican candidates aren’t just using Facebook and Twitter — two of Obama’s favorite social media platforms — but are also testing out newer apps as well. Former Hewlett-Packard CEO Carly Fiorina, for example, is trying to reach voters through Periscope, a video-streaming app owned by Twitter.

Kentucky Senator Rand Paul, another Republican presidential candidate, prefers to use Meerkat, one of Periscope’s competitors. Jeb Bush, former Governor of Florida (1999-2007) and the younger brother of former President George W. Bush, is also running for the Republican nomination. Bush also used Meerkat to connect with likely voters on Twitter.

However, some candidates still didn’t have their heads in the social media game. Bush made headlines when he hired (and fired a few days later) 31-year-old Ethan Czahor as the chief technology officer of his political action committee (PAC). Czahor had a history of making negative remarks about gays, women, and minorities.

Fiorina and Texas Senator Ted Cruz failed to even register websites with their name on it, such as and The domains have been taken over by a Fiorina critic who called attention to her tenure as CEO of Hewlett-Packard and an Obama supporter who supports immigration reform, respectively.

The Republican National Committee hired Gerrit Lansing as its Chief Digital Officer to spearhead the social media effort. Lansing, whose resume shows his experience in Washington regarding digital and tech issues, showed that the Republican Party is serious about winning voters via social media. “Gerrit’s depth of experience has given him valuable insight into the ever-evolving world of digital campaigning, and we are fortunate to be able to take advantage of his unique knowledge,” RNC Chairman Reince Priebus told

“I’m thrilled to be joining the RNC’s digital operation, which has already taken such great strides towards victory in 2016,” said Lansing. “By expanding and adapting our digital capabilities, we will bring Republican values and ideas to more voters than ever before. I am proud to be a part of these unprecedented efforts.”


Amazon offers Prime members hottest deals ever on Fire TV Stick, Stick 4K, Cube

Amazon's Fire TV line of streaming media devices are some of the best. Right now, Amazon Prime members can enjoy exclusive offers on the Fire TV Stick, Fire TV Stick 4K, and Fire TV Cube.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Home Theater

What is Kodi? It’s the free media software that should have come with your TV

To take control of the movies, TV shows, and music in your personal collection, you need media center software like Kodi. It's free and turns your PC, TV, or tablet into a multimedia jukebox. Here's how to use it.

HP packs second screens, liquid metal, and RTX graphics in new Omen laptops

HP's new lineup of gaming laptops includes some unique specimens from the Omen range. They all offer high-end Nvidia RTX graphics, but a new Omen X model sports a second screen in the base purely for chat and media functions.
Home Theater

YouTube will let everyone watch Cobra Kai, other Originals, for free

In a slight change to a previously announced plan, YouTube will be making some of its Originals, including popular Karate Kid sequel Cobra Kai, free for everyone to watch with ads this year.

Google Maps adds a new tab showing restaurants’ most popular dishes

Google Maps is testing a new Popular tab for restaurants to make it easier to order a tasty-looking dish you've spotted on the app. Some users are seeing it under the Menu tab, which already includes meal information for diners.
Social Media

Twitter: Now you can jazz up your retweets with GIFs, photos, and videos

Twitter for Android, iOS, and its mobile site now lets you add GIFs, photos, and videos to retweets. The feature, which the company said people have been asking for, can be enabled in a few quick taps.
Social Media

Facebook F8 Developer Conference: Complete Coverage

When developers want to know what Facebook is working on, they head to F8. The annual two-day conference highlights the company’s latest technologies in development and is an opportunity to meet Facebook engineers. It’s also where CEO…
Social Media

Tinder Lite will soon launch to bring the dating game into emerging markets

Tinder Lite, a lightweight version of the dating app, will soon launch in emerging markets where access to data may be limited. The app will look to bring more people into the dating game, as Tinder looks to maintain its growth.
Social Media

Update WhatsApp! Sophisticated attack installs spyware with just a call

A WhatsApp vulnerability left Android and iOS devices open to attack from sophisticated surveillance software that could be installed simply by calling the targeted person through the app.
Social Media

Twitter sorry for mistakenly storing and sharing some users’ location data

Twitter has revealed that a bug led to it accidentally storing and sharing location data for a number of iOS users. The issue, which has now been fixed, affected those operating more than one Twitter account from the app.
Social Media

Save me: How to download Instagram photos from any device

Browsing photos in Instagram is one thing, but saving them is another. Until recently, it wasn't easy to get your pics and data off the 'gram and saved elsewhere, but now you can download Instagram photos with just a few clicks.

Photographer sues Ariana Grande after she posts his images of her on Instagram

A professional photographer is suing Ariana Grande after she posted photos on Instagram that he'd taken of her. Grande used the post to promote one of her albums, but the photographer says she used the photos without permission.
Social Media

Instagram ditches plans for stand-alone Direct messaging app

Instagram is shuttering it's stand-alone messaging app, Direct, after testing it since 2017. While the messaging features remain intact inside Instagram, the separate app will be discontinued in the next few weeks.